ppToluna is the integral research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at /p h3Introduction /h3 pAs a bMedia Buyer /b at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally. /p pAdditionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors’ analysis and even test new direct media buying channels. This is an excellent opportunity to work with a diverse team located in offices around the world. You will find here an entrepreneurial atmosphere which allows you the room to grow and expand your knowledge in the field; global organization with forward-thinking professionals who pride themselves on thinking big, collaborating, and learning. /p h3Responsibilities /h3 ul liPlan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI /li liConduct keyword research, audience targeting, and competitor analysis to identify growth opportunities /li liCreate and manage Search, Display and Video campaigns across multiple markets (20 markets and growing) /li liMonitor campaign performance and deliver data-driven insights and recommendations /li liCollaborate with content, analytics, and design teams to improve ad copy, landing pages,



and conversion rates /li liStay updated on Google Ads trends, tools, and best practices to maintain a competitive edge /li liPrepare weekly and monthly performance reports for stakeholders /li liWork closely with the rest of the team to share recommendations /li /ul h3Your profile /h3 ul liBachelor’s degree in business, Marketing or a related field are welcome but not required /li liFluent Spoken and written English is a must /li liProven experience (3+ years) managing Google Ads campaigns /li liGoogle Ads Certification (Search, Display, or Video) strongly preferred /li liStrong analytical and data interpretation skills using Google Analytics, Tag Manager, and Data Studio /liliProficiency in keyword planning, bidding strategies, and audience segmentation /li liAbility to manage multiple campaigns simultaneously and meet deadlines /li liDetail-oriented, proactive, and results-driven mindset /li /ul h3Our Values /h3 pbA /bcting with Ownership- Demonstrating individual accountability /p pbB /bringing a forward mindset- Being action-oriented, bold and entrepreneurial /p pbC /bollaborating with Curiosity- Exhibiting teamwork through togetherness /p pbD /biscussing openly, committing jointly- Sharing your views openly /p pbE /bmbracing empathy- Being egoless caring /p h3What we Offer /h3 pAt Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. /p h3Other Benefits /h3 pProfessional personal growth: Training opportunities and career development plan /p pFinancial package: Competitive salary, performance bonus /p pHealth: Private medical insurance /p pWork-life balance: Flexible working arrangements, including working from home /p pJoin our global team. We welcome big thinking and reward great work. /p /p #J-18808-Ljbffr

📌 Media Buyer – (Google Ads/PPC Specialist) (Madrid)
🏢 Toluna
📍 Madrid