ppBettingJobs are working with a multi-brand casino operator who are looking to add a Performance Marketing Manager to their team. You should be experienced in the Australian market. /ppOur client are building their own internal paid acquisition capability to complement their affiliate, SEO and influencer channels. This role will own the company’s paid acquisition strategy across all advertising platforms and build a scalable, data-driven acquisition engine focused on profitable player growth. /ph3Key Responsibilities: /h3h3Paid Acquisition: /h3ulliPlan, launch and optimise campaigns across Meta, Google, Native, Display and emerging advertising platforms. /liliManage acquisition budgets across multiple brands. /liliContinuously test audiences, creatives, bidding strategies and landing pages. /liliIdentify new acquisition opportunities. /li /ulh3Performance Analytics: /h3ulliMonitor CPA, CAC, LTV, NGR and ROAS. /liliRecommend budget allocation. /liliImprove attribution with the BI team. /liliProduce weekly and monthly reports.



/li /ulh3Landing Pages CRO: /h3ulliRun structured A/B tests. /li /ulh3Cross-Functional Collaboration: /h3ulliWork closely with SEO, Affiliates, CRM and Influencer teams. /liliCompare in-house acquisition performance against affiliate acquisition. /liliRecommend the optimal acquisition mix. /li /ulh3Key KPIs: /h3ulliCPA /liliROAS /liliRegistration-to-Deposit Conversion /liliEffective CPA /liliLTV: CAC Ratio /liliBudget Efficiency /lili4+ years managing performance marketing within iGaming, Sportsbook or high-performance digital marketing. /liliExperience of the Australian iGaming market. /liliStrong Meta Ads and Google Ads experience. /liliExperience managing six-figure monthly budgets. /liliStrong analytical mindset. /liliExperience with GA4, Looker Studio or Power BI. /liliExcellent understanding of acquisition economics. /li /ul /p #J-18808-Ljbffr

📌 Performance Marketing Manager (España)
🏢 BettingJobs
📍 España