ppDescripción del trabajo Overview: Are you interested in joining a dynamic and international team of professionals to transform education? IE University's School of Architecture and Design is looking for an Product Marketing Specialist to join its team! Why IE University? Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. Our mission We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world. Our Purpose To foster positive change. Values 1. Cultivate the humanistic approach. 2. Empower your entrepreneurial spirit 3. Cherish the diversity of people, mind, and experience 4. Drive innovation with a proactive mindset /ppWe are looking for a person to join a full-time position in Madrid - IE Tower. /ph3Responsibilities /h3ulliProduct Marketing Content - Develop and execute marketing strategies for the School's portfolio of architecture and design programs. /liliCreate compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.



/liliDefine clear program messaging and value propositions while ensuring consistency across all marketing touchpoints. /liliCoordinate the development of commercial materials to support general recruitment efforts. /liliPerformance Analytics Strategic Planning - In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel (Lead Generation, Applications, Admissions, and Enrollments), reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks. /liliTranslate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams. /liliSupport annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program. /liliContribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year. /liliCollaboration Project Management - Manage multiple marketing projects, ensuring timely delivery and high-quality execution. /liliCollaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives. /liliSupport the planning and execution of recruitment campaigns, events, webinars, and product launches.



/li /ulh3Qualifications /h3ulliMaster's degree in Marketing, Communications, Business, Design, Architecture, or a related field. /lili2-4 years of experience in product marketing, brand marketing, or a similar role. /liliExcellent communication, writing, and storytelling skills. /liliStrong project management, organizational, and analytical skills. /liliProactive and solution-oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement. /liliStrong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross-functional teams. /liliGenuine interest in architecture, design, creativity, and higher education. /liliFluent in English and Spanish. /li /ulh3Preferred Skills /h3ulliA keen eye for design, visual communication, and brand consistency, with an understanding of design systems. /liliCurious, commercially minded, and proactive, always looking for opportunities to improve marketing performance. /liliAbility to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights. /liliFamiliarity with digital marketing, CRM platforms, marketing analytics, and social media best practices. /liliComfortable working in a fast-paced, international environment and adapting to changing priorities. /li /ulpUnleash your full potential and make an impact. /ppAt IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. /p /p #J-18808-Ljbffr

📌 Product Marketing Specialist (Madrid)
🏢 Jobbydoo
📍 Madrid