ppDescripción del trabajo Overview:Are you interested in joining a dynamic and international team of professionals to transform education? IE University's School of Architecture and Design is looking for an Product Marketing Specialist to join its team!Why IE University?Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. Our mission We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world. Our PurposeTo foster positive change. Values 1. Cultivate the humanistic approach. 2. Empower your entrepreneurial spirit 3. Cherish the diversity of people, mind, and experience 4. Drive innovation with a proactive mindsetWe are looking for a person to join a full-time position in Madrid - IE Tower. /p h3Responsibilities /h3 h3Product Marketing Content /h3 ul liDevelop and execute marketing strategies for the School's portfolio of architecture and design programs. /li liCreate compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.



/li liDefine clear program messaging and value propositions while ensuring consistency across all marketing touchpoints. /li liCoordinate the development of commercial materials to support integral recruitment efforts. /li /ul h3Performance Analytics Strategic Planning /h3 ul liIn collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel (Lead Generation, Applications, Admissions, and Enrollments), reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks. /li liTranslate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams. /li liSupport annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program. /li liContribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year. /li /ul h3Collaboration Project Management /h3 ul liManage multiple marketing projects, ensuring timely delivery and high-quality execution. /li liCollaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives. /li liSupport the planning and execution of recruitment campaigns, events, webinars, and product launches.



/li /ul h3Qualifications /h3 ul liMaster's degree in Marketing, Communications, Business, Design, Architecture, or a related field. /li li2-4 years of experience in product marketing, brand marketing, or a similar role. /li liExcellent communication, writing, and storytelling skills. /li liStrong project management, organizational, and analytical skills. /li liProactive and solution-oriented mindset, with the ability to anticipate challenges, identify opportunities, and drive continuous improvement. /li liStrong sense of ownership and accountability, with the ability to independently move projects forward while collaborating effectively with cross-functional teams. /li liGenuine interest in architecture, design, creativity, and higher education. /li liFluent in English and Spanish. /li /ul h3Preferred Skills /h3 ul liA keen eye for design, visual communication, and brand consistency, with an understanding of design systems. /li liCurious, commercially minded, and proactive, always looking for opportunities to improve marketing performance. /li liAbility to challenge the status quo, think strategically, and confidently present recommendations supported by data and market insights. /li liFamiliarity with digital marketing, CRM platforms, marketing analytics, and social media best practices. /li liComfortable working in a fast-paced, international environment and adapting to changing priorities. /li /ul pUnleash your full potential and make an impact. The next move is yours! /p pAt IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. /p /p #J-18808-Ljbffr

📌 Product Marketing Specialist (Madrid)
🏢 Jobtome
📍 Madrid