ph3Who we are: /h3 pAt Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. /p pHeadquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. /p pWe are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. /p pWant to make an impact? Join our pack and come work (and play!) with us. /p pOwn the reporting, attribution, and analysis that guide how Rover grows customer lifetime value — across our core marketplace and our newer brands. You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function). /p h3About the role /h3 pThe Barcelona Marketing Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. As we expand into multi-brand and international marketing, you'll help us see clearly across all of it. /p pThis is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you'll need to be based in Barcelona or willing to relocate. /p h3Responsibilities /h3 ul libBuild marketing reporting leadership relies on. /b Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day,



and fix what's noisy, inconsistent, or missing. /li libInvestigate the business. /b Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on. /li libWork the attribution layer. /b Partner on attribution and measurement so we understand what's driving growth across markets and brands. /li libWrite SQL against large event-based datasets /b and partner with Analytics Engineering on the marketing data models behind your reporting. /li libBe the analytical bridge to Martech. /b QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one. /li libRoot-cause the metrics /b, tying movements to demand- and supply-side dynamics across a two-sided marketplace. /li /ul h3Qualifications /h3 ul li3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context. /li liStrong SQL, including complex queries on large datasets and reviewing others' code. /li liA track record building reporting and dashboards stakeholders genuinely trust. /li liSolid statistical grounding with Python or R, and experience owning A/B tests end-to-end. /li liA clear communicator who enjoys partnering directly with business stakeholders. /li liExperience with a data visualization tool (e.g., Mode, Looker, Tableau). /li liExperience supporting a Lifecycle Marketing, CRM, or retention function (email, push, or SMS). /li liFamiliarity with marketing attribution concepts (MMM, last-touch, multi-touch). /li liExperience building transformation models (dbt or similar).



/li liExperience in a two-sided marketplace, or with multi-brand / international marketing. /li liFamiliarity with any of our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch. /li liExperience putting agentic AI tools (e.g., Claude) to work in your analytics workflow — to speed up SQL, analysis, or documentation. /li /ul h3Benefits /h3 ul liLong-term incentive plan with a company performance-based cash payout /li liPension plan /li liPrivate medical insurance /li li25 days PTO /li liMeal allowance and versátil compensation plan (transport and nursery) /li liGym membership /li li€450 to cover the costs associated with the adoption of a pet /li liAnnual €150 wellness reimbursement /li liFlexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time /li liGrab snacks, fresh fruit, in our kitchen to keep yourself going /li liRegular team activities, events, game nights, and more /li liDog-friendly office /li /ul h3Compensation /h3 ul liIn the greater Barcelona area the first-year salary range is €47,124 - €60,319. /li liThe cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process. /li /ul pRover is an equal‑opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances. /p /p #J-18808-Ljbffr

📌 Senior Marketing Analyst — Hybrid, Barcelona
🏢 Rover
📍 Barcelona