Experteer Overview

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You will own the end-to-end CRM strategy across email, push, and in-app messaging, aligning with business goals. You’ll lead a CRM team, shape processes, and collaborate with product and data squads to boost engagement, retention, and revenue. This role combines strategy, leadership, and technical excellence to deliver personalized customer journeys at scale. Based in Madrid with hybrid work, you’ll help Fever turn first-time users into lifelong fans and drive cross-functional impact. Join a fast-growing, global category leader and shape the future of CRM at Fever.

Compensaciones / Incentivos
• Own CRM strategy across email, push notifications, and in-app messaging aligned to marketing priorities
• Evolve the CRM playbook and optimize team structures, processes, and operating frameworks as the function scales
• Collaborate with other squads to translate learnings into actionable improvements
• Ensure CRM initiatives drive engagement, retention, customer experience, and revenue
• Lead and develop a team of CRM specialists with clear ownership and high-quality delivery
• Set priorities, manage projects efficiently, and establish QA processes and standards
• Monitor channel saturation, audience overlaps, and campaign conflicts; optimize communication frequency
• Oversee technical quality of campaigns, automations, and customer journeys




• Partner with Product and Data teams to improve CRM capabilities and integrations
• Review performance data, drive experimentation, and establish measurable benchmarks
• Communicate with cross-functional stakeholders and maintain alignment throughout project lifecycles

Responsabilidades
• 5+ years in CRM, Lifecycle Marketing, Digital Marketing, or related field
• Experience leading or coordinating a CRM team
• Deep hands-on expertise with Salesforce Marketing Cloud
• Experience with ESPs such as Mailchimp, SendGrid, Braze, or similar
• Proficiency in HTML and validating campaign implementations
• Strong experience in segmentation, personalization, and lifecycle marketing
• Advanced understanding of A/B testing, dynamic content, xqbhyrx and optimization
• Data-driven with ability to transform data into actionable insights
• Experience leveraging behavioral, transactional, demographic, and lifestyle data for CRM
• Commercial mindset with focus on measurable impact
• Excellent communication and stakeholder management
• Highly organized with ability to manage multiple priorities
• Comfortable in fast-paced, high-growth environments
• Strong leadership to coach and develop team members
• Fluent in English; Spanish is a plus

Requisitos principales
• 40% discount on Fever events
• health insurance
• flexible schedule
• home office friendly
• English and Spanish lessons
• Payflow salary advance option

📌 CRM Manager (Madrid)
🏢 Fever
📍 Madrid