Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and ecommerce of longdistance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering bestvalue trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.
We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.
What about the team?
As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca markets by leveraging AI, automation, and data-driven decision-making to maximize the return of our multi-million-dollar search marketing program.
You will bring your expertise in Google Ads and Microsoft Advertising, architecting and optimizing AI-powered Search strategies through frameworks such as AI Max, Performance Max, Value-Based Bidding, and audience targeting. You will also evaluate and test emerging advertising opportunities across AI-powered and conversational search platforms (ex. ChatGPT Ads), ensuring Exoticca remains at the forefront of search marketing innovation.
Beyond campaign management, you will help shape the future of our Search program by integrating first-party data, automation, experimentation, and Large Language Models (LLMs) such as Claude, Gemini, and ChatGPT into everyday workflows. Working closely with Marketing, Data, Product,



and MarTech teams, you will transform performance signals into scalable acquisition strategies that drive sustainable business growth.
Which will be your main responsibilities:
Integral Search Strategy & Campaign Architecture: Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising, leveraging AI-powered campaign frameworks such as AI Max, Performance Max, Value-Based Bidding, and advanced audience targeting to achieve acquisition and profitability goals.
Performance Analysis & Business Storytelling: Translate complex performance data, search trends, and platform insights into clear, actionable recommendations for stakeholders, helping drive strategic business decisions across multiple international markets.
Value-Based Bidding & Automation: Implement, monitor, and continuously optimize AI-driven bidding strategies, dynamic campaign structures, and feed-based automation to maximize revenue, profitability, and long-term customer value.
First-Party Data & Measurement: Partner with MarTech, Data, and Analytics teams to improve measurement through Offline Conversions, Enhanced Conversions, predictive LTV models,



and high-quality first-party data signals that strengthen platform optimization.
Workflow Automation & Operational Excellence: Continuously improve team productivity by automating campaign creation, reporting, QA, monitoring, and optimization workflows using Google Ads Scripts, APIs, SQL, Google Sheets, and AI assistants such as Claude, ChatGPT, and Gemini.
Experimentation & Incrementality: Design and execute structured testing roadmaps to evaluate automation, bidding strategies, campaign structures, landing pages, and emerging Search features, ensuring decisions are driven by measurable business impact rather than platform recommendations alone.
Search Intelligence & AI Search Evolution: Monitor changes in user search behavior, including conversational search, AI-powered Search experiences, AI Overviews, and emerging discovery patterns, proactively adapting campaign structures, landing pages, and acquisition strategies.
Creative & Asset Optimization: Collaborate with Creative, Brand, and Product teams to continuously improve ad relevance and asset performance by leveraging AI-assisted workflows to generate, test, and scale high-performing copy and creative assets while maintaining brand consistency.
Strategic Planning & Innovation: Contribute to quarterly and annual SEM strategy, identifying new growth opportunities, evaluating emerging advertising products, and ensuring Exoticca remains at the forefront of Search marketing innovation.
Platform Partnerships: Build strong relationships with Google and Microsoft

📌 Sem Specialist (Barcelona)
🏢 Exoticca
📍 Barcelona