ppFounded in 1981, bTCL Electronics /b (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 2 TV brand worldwide. /p ul liTCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z /li liTCL is one of the fastest growing High-Tech Brands in the World /li liStarting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products. /li /ul h3Our strengths /h3 ul liHigh development ambitions /li liVertical integration /li liWorldwide brand with Spanish HQ based in Barcelona and offices in Madrid /li /ul h3The role /h3 pThe bBrand Commercial Marketing Specialist /b will support the planning, coordination and execution of brand marketing campaigns across Mobile and Consumer Electronics categories in Spain. /p pReporting to the Marketing Manager, this role will contribute to increasing TCL’s brand awareness, supporting campaign execution, coordinating agencies and suppliers, tracking assigned marketing investments, and supporting selected co-marketing initiatives with customers and partners. /p pThe adecuado candidate will be hands‑on, organized, creative and data-driven, with experience in brand campaigns, marketing coordination, agency management and customer or partner marketing activities. /p h3Key accountabilities /h3 h31. Brand Campaign Execution /h3 ul liSupport the execution of Iberia brand marketing campaigns across Mobile and Consumer Electronics categories,



in line with the priorities defined by the Marketing Manager Iberia. /li liCoordinate local brand campaigns, product launches, seasonal activations, events and visibility initiatives. /li liAdapt and manage marketing assets, campaign materials and communication tools, ensuring consistency with TCL brand guidelines and European marketing direction. /li liHelp ensure that marketing activities contribute to brand awareness, product visibility and business priorities across categories. /li /ul h32. Agency, Supplier Internal Coordination /h3 ul liCoordinate agencies, suppliers and external partners to ensure timely and high-quality execution of marketing activities. /li liWork closely with internal teams, including Sales, Product Line Managers, Retail, PR/Digital, Mobile and European Marketing teams, to collect inputs, align timelines and support campaign delivery. /li liSupport selected co-marketing initiatives with customers, retailers and partners, in coordination with the dedicated co-marketing owner and commercial teams. /li liFollow up on campaign materials, approvals, delivery timelines and execution status with internal and external stakeholders. /li /ul h33.



Budget Tracking Performance Support /h3 ul liTrack assigned marketing budgets, purchase orders, invoices and campaign spending, ensuring accurate follow-up and visibility for the Marketing Manager Iberia. /li liMonitor campaign performance, brand visibility, competitor activity and market trends. /li liPrepare post-campaign reports, performance summaries and recommendations to support future marketing decisions. /li liHelp identify opportunities to improve campaign execution, marketing efficiency and return on investment. /li /ul h3Requirements /h3 ul liMinimum 3–5 years of experience in brand marketing, campaign marketing, marketing coordination, partner marketing or related marketing roles. /li liExperience in consumer electronics, technology, mobile, retail, FMCG or a similar fast‑paced industry would be highly valued. /li liPrevious exposure to co‑marketing, customer marketing or partner marketing initiatives with retailers, distributors, operators, marketplaces or commercial partners. /li liExperience in coordinating marketing campaigns, agencies, suppliers and campaign assets. /li liGood understanding of brand awareness, campaign execution, marketing investment tracking and performance reporting. /li liData-driven mindset, with the ability to analyze campaign results, market activity and budget information. /li liStrong project management and organizational skills, with attention to detail and ability to coordinate multiple stakeholders. /li liExcellent communication and interpersonal skills. /li /ul /p #J-18808-Ljbffr

📌 Brand & Commercial Marketing Specialist (Madrid)
🏢 TCL Electronics Europe
📍 Madrid