The role:
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We are looking for a Senior Retail Design & Visual Merchandising Manager with strong experience in the beauty sector to lead the brand’s global strategy for furniture design and visual merchandising. This 360º role will be responsible for translating the brand DNA, values, and campaigns into distinctive, consistent, and commercially effective retail experiences at an international level.

Visual Merchandising & Campaign Strategy

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- Define and execute the global Visual Merchandising strategy aligned with brand and business objectives.

- Ensure product launches, storytelling, and campaigns are communicated clearly, impactfully, and consistently at point of sale.

- Think innovatively and with a digital‑first mindset to keep the brand at the forefront of beauty retail.

- Optimize the customer journey and path to purchase through layouts, messaging, visuals, and displays that drive conversion, IPT, and customer experience.

Brand Experience & Consumer First

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- Ensure the brand DNA, values, and personality are consistently expressed across all physical touchpoints.

- Review, evolve, and enhance existing store and VM concepts to continuously elevate the global look & feel.

- Integrate consumer insights into the design of spaces, visual assets, and in‑store communication.

Retail Design & Project Development

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- Lead the development of creative concepts, store designs, displays, and VM elements from ideation to final execution.

- Develop and maintain international prototypes, design manuals, architectural standards, and VM guidelines.

- Coordinate the production of graphic materials, furniture, and displays in collaboration with internal teams and external suppliers.





- Ensure compliance with local and international regulations (building codes, safety, quality, and best practices).

International Management & Stakeholders

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- Coordinate with international franchisees, local architects, contractors, and suppliers to ensure correct implementation of brand standards.

- Support supplier selection, contract negotiation, and quality control of fixtures and materials.

- Review and approve local store designs, ensuring global consistency.

- Conduct visits to factories and points of sale to supervise quality, installations, and post‑installation processes, including maintenance.

Performance & Business Management

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- Consider commercial results, category reports, and best sellers to make VM decisions aligned with business and marketing strategy.

- Ensure correct availability and visibility of key assortments.

- Manage budgets, timelines, and project planning, ensuring on‑time delivery and cost control.

Leadership, Training & Guidelines

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- Develop, maintain, and ensure correct application of VM and retail design guidelines.

- Train and equip internal teams, local designers, and store teams in VM best practices and brand standards.

- Act as an internal reference for beauty, retail design, and visual merchandising trends.

- Maintain up‑to‑date knowledge of the integral beauty retail landscape, new technologies, materials, equipment, and design trends.

- Identify creative opportunities and agile solutions to operational and commercial challenges.

What we expect from you:

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- Solid experience in a senior Visual Merchandising, Retail Design, or Store Design role, preferably within the beauty sector or premium/lifestyle brands.

- Strong commercial mindset combined with creative sensitivity and excellence in execution.

- Proven experience developing retail projects and displays from concept to international rollout.

- Deep knowledge of design, production, construction processes, and international regulations.

- Ability to manage multiple projects in a dynamic and demanding environment.

- Strong leadership, communication, and multicultural stakeholder management skills.

- Experience in team training and deployment of global standards.

Technical Requirements & Education

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- University degree in Architecture, Interior Design, Industrial Design, Engineering, Visual Merchandising, or similar.

- Proficiency in design tools: AutoCAD, Rhino, Adobe Creative Suite (Photoshop, Illustrator).

- Experience with project management tools (Asana or similar) is a plus.

- High level of Spanish and English (mandatory).

Culture of freedom, diversity & inclusion, and responsibility

Free product every quarter

Special 30% discount

Choice of working from home or office

We offer courses tailored to individual development needs

We provide frequent performance appraisals for professional growth

Company events every three months

Equal opportunity employer:

3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. xhfqzwm It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification.

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📌 Visual Merchandising Senior Manager (Madrid)
🏢 3INA
📍 Madrid