ppKeysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. /p pOur powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. /p h3About the Team /h3 pYou will join the Product Marketing team for Keysight Eggplant, Keysight’s software business focused on test automation, quality assurance, and digital experience testing. /p pThe team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases. /p h3About the Role /h3 pAs a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant’s software testing solutions. /p pThis is a hands-on, strategic role at the intersection of product, marketing, and sales. You will translate complex software capabilities into clear customer value, support product launches, and enable internal teams to successfully sell and position our solutions in competitive markets.



/p h3Responsibilities /h3 ul liDevelop clear bproduct positioning and messaging /b that communicates customer value and competitive differentiation /li liAct as the bproduct marketing expert /b on customer needs, buying criteria, and market dynamics /li liPlan and execute bgo-to-market strategies /b for new products and major releases /li liCreate high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers) /li liDeliver bsales enablement materials /b, including competitive insights, messaging frameworks, and playbooks /li liCollaborate closely with bProduct Management, Sales, Customer Support, and Engineering /b /li liConduct market and customer research, including bcustomer interviews, win/loss analysis, and competitor analysis /b /li liAnalyze performance metrics and translate data into bactionable insights /b that support pipeline growth /li /ul h3Required Qualifications /h3 ul liBachelor’s degree (or equivalent experience) in bMarketing, Business, Engineering, Computer Science, or a related field /b /li lib4+ years of experience /b in Product Marketing or a similar role in bB2B software /b /li liProven experience owning bproduct positioning, messaging, and GTM execution /b /li liStrong written and verbal communication skills in English /li liAbility to work cross-functionally with product, sales, and technical teams /li /ul h3Desired Qualifications /h3 ul liExperience with bsoftware testing, test automation, QA, or developer tools /b /li liBackground working with btechnical or engineering-driven products /b /li liExperience supporting bglobal or EMEA markets /b /li liFamiliarity with competitive intelligence and market analysis frameworks /li /ul pCareers Privacy Statement Keysight is an Equal Opportunity Employer. /p /p #J-18808-Ljbffr

📌 Product Marketing Manager – Software Testing (Barcelona)
🏢 Keysight Technologies
📍 Barcelona