04 ago
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papernest
|
Barcelona
04 ago
papernest
Barcelona
ppSince 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform. /p pWe have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market. /p pWith over 900 employees, we are strengthening our position as a European market leader. /p h3Your Futures Missions /h3 pWithin the Paid Acquisition team (Marketing Sales team department) and based in Barcelona, your mission is to drive, plan and execute new growth projects for the PPC team on all markets. /p pYour role consists of setting up, developing and scaling new paid acquisition levers. You will bridge the gap between data-driven performance and creative strategy, ensuring that our messaging resonates with our audience while maintaining high growth standards. /p pThis is a strategic role for papernest since you will be working on new topics with high growth potential for all the markets and is a great opportunity to learn go-to-market strategies and project management skills. Your role will cover several areas: digital marketing, cross-team project management, SEA, data analysis and everything it takes to efficiently put in place and test new initiatives. /p pYou will be the owner of the profitability of these initiatives, being responsible for the KPIs of the end-to-end funnel, from acquisition costs to conversion rate to revenues. /p h3Identify High Potential Growth Projects /h3 ul liStudy new acquisition channels and/or market opportunities (internally or externally) like Google Ads, Meta Ads, Tik Tok, affiliation. /li liStructure your approach to prioritize those initiatives based on growth, impact, resources and other criteria.
/li liBenchmark our competitors and other sectors to find the best practices. /li liMonitor creative trends on Meta, TikTok and YouTube to identify winning ad formats and hooks that can be adapted for our markets. /li /ul h3Project Management /h3 ul liCoordinate with the PPC team to launch projects with the right stakeholders. /li liCoordinate with other teams (Operations, Data, CRM etc.) to ensure the initiative has the right environment to perform. /li liPromote a test learn dynamic to continuously improve the results of your tests. /li liOwn the end-to-end creative process for new channels, from writing high-converting briefs to overseeing production with the design team to ensure performance-oriented creatives are optimized for conversion. /li /ul h3Analyze /h3 ul liAnalyze daily and weekly performances (profitability, deep-dive analysis, actions, recommendations etc.). /li liDeep-dive into creative-specific KPIs (Hook Rate, Hold Rate, CTR) to understand what content drives performance and why. /li liWork closely with all teams (PPC and the others) to challenge the performances, propose improvement actions, and decide to scale/stop the initiatives. /li /ul h3About You /h3 ul liHaving attended engineering or a business school. /li liExperience in analysis: you master Excel; SQL is a plus. /li liHaving experience in marketing is an asset. /li liYou have experience or a strong interest in Meta's Creative-First era. /li liAbility to write clean, actionable briefs for designers and video editors. /li liGreat interpersonal skills and ability to communicate with stakeholders.
/li liBilingual in French and English, Spanish is a plus. /li liGrowth mindset: effectiveness, resilience to failures, dedication to the mission. /li /ul h3What We Offer /h3 pEvolving in an international and inclusive environment: Everyone has their place at Papernest, and with over 46 different nationalities, it’s not uncommon for us to start a sentence in French and finish it in English or Spanish! /p h3Compensation /h3 pA monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter. /p h3Health Transport /h3 pA health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement. To make your transition easier, we also cover 100% of your round-trip transportation costs. /p h3Luggage /h3 pPapernest covers 100% of your luggage fees (up to 150kg) so you can enjoy all the seasons in Barcelona. /p h3Career Development /h3 pFor us, the VIE contract is a real stepping stone into professional life. We support your career ambitions by ensuring your learning and professional development throughout your experience with us. /p h3Home office /h3 pEnjoy 2 days of home office per week to optimize your focus and efficiency. /p h3Hiring Process /h3 ul liFirst Call with Eva, Talent Acquisition Partner (30'). /li liBusiness case to evaluate your skills (2h). /li liTechnical interview with Benjamin, Head of New Business Unit (1h). /li liLast interview with Giacomo, Chief Marketing Officer (30'). /li /ul pInterested in this challenge? /p pDon’t hesitate any longer—we look forward to meeting you! /p pRegardless of your gender, background, religion, sexual orientation, or disability, there’s a place for you with us. Our selection processes are designed to be inclusive, and our work environment is adapted to everyone’s needs. /p /p #J-18808-Ljbffr
📌 Growth Marketing Analyst - VIE - Barcelona
🏢 papernest
📍 Barcelona