The successful applicant will be able to work at our Barcelona office or remotely from Spain.
Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain.
RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.
We are looking for a Game Marketing Manager who will be collaborating with our Israel-based product team. The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data.
This role will focus on the mobile Idle RPG.
Responsibilities: Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Global Launch)
Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions
Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads
Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals
Requirements: 3+ years in F2P mobile gaming marketing, ideally midcore idle RPGs




At least one full launch cycle owned or co-owned - soft launch through integral launch
Proven experience in developing and executing GTM strategies
Proficiency in using Sensor Tower to analyze creative performance
Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS
Fluent in CTR, IPM, CPI, D1/D7/D30 retention
Experience with store presence & ASO
Experience in creative briefing and testing, including hypothesis building, audience framing, A/B testing, and iterative optimization
Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets
English language skills at the advanced level or higher
Comfortable building of lightweight pipelines and motivation to develop agentic workflows as core infrastructure
Education or experience in graphic design
What we offer our Employees: Officially registered full-time employment
20 to 26 days of paid leave, depending on the country in which your employment is registered
Medical support for you and your child along with paid leave if you or your child are sick
Individual development plan and regular feedback
Professional seminars, workshops, courses, and internal training programs
Opportunity to take an interest-free loan
Reimbursement of gym membership fees, and running club
Opportunity for counseling with psychologists
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📌 Game Marketing Manager (Madrid)
🏢 Plarium
📍 Madrid