ppPHD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner. /p pBased in Madrid OM Offices, she/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients. /p pS/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods. /p pThe Brand Specialist would have the added benefit of participating in new business pitches. This is great opportunity to join an energetic and innovative team with big plans for growth. /p h3Responsibilities /h3 h3Client Oriented /h3 ul liProvide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns. /li liDevelop a good knowledge of the client’s business and industry. /li liDevelop a good relationship with suppliers and solid understanding of the media offering in the market. /li liIdentify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.



/li liArmed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital). /li liManage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance). /li liPut together competitive reports with a good depth of analysis and understand and explain the implications. /li /ul h3Media Knowledge /h3 ul liCan identify the components required to make a Media Plan and follow it through to completion internally. /li liCan include correct forecasting on digital media plans for all objectives. /li liCan evaluate a plan ensuring rates, discounts and agency fees are entered into correctly. /li liCan put a basic digital plan including a rationale which works back to an objective. /li liCan put competitive reports together with a good depth of analysis and understand the implications. /li /ul h3Trading /h3 ul liBuild a strong relationship with the investment team.



/li liUnderstand how to brief the investment team properly for the best outcome. /li liEnsure that timelines are always respected. /li liBasic understanding of buying direct. /li liMedia buying understanding: Make sure correct rates/discounts are used (inc. gross rates). /li /ul h3Tools /h3 ul liAptitude with administrative, planning and buying tools of the company. /li liCan identify and use the following tools: /li liResearch Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued. /li liUnderstand what Source is and its purpose. /li liBe actively planning and contributing on Source. /li liComprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM). /li /ul h3Requirements /h3 ul li+ 3 years’ experience in similar role with digital planning. /li liHave organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data. /li liComprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM. /li liStrong drive for continuous learning and research for personal development. /li liGood analytical skills and ability to relate results to client business objectives. /li liAbility to meet deadlines and work under pressure. /li liGood interpersonal and communication skills, oral and written. /li liMust have European Community (EU) work permit. /li /ul /p #J-18808-Ljbffr

📌 Brand Specialist (Madrid)
🏢 Phd Media Spain
📍 Madrid