ppScopely is looking for a Senior Director, Marketing to lead marketing across the Scrabble franchise, including Scrabble Go and an exciting new unannounced mobile title, based in Barcelona on a hybrid basis (2 days per week in office). /p pThis is a rare opportunity for a marketing leader who wants to shape both the future of an iconic live game and the launch of something entirely new. You will define the go-to-market strategy for a new title from the ground up, while also driving the long-term growth strategy for one of mobile gaming’s most recognizable franchises. /p pWe’re looking for a strategic, highly analytical, and creatively ambitious leader who can operate as the Head of Marketing for the franchise—bringing together product marketing, community, creator, lifecycle, creative, and performance marketing into one clear plan for growth. You’ll partner closely with game teams, central marketing functions, and executive stakeholders to build campaigns, shape positioning, guide launch strategy, and create meaningful player demand before, during, and after launch. /p h3What You Will Do /h3 ul liOwn the marketing vision and strategy for the Scrabble franchise, spanning both Scrabble Go and a new unannounced mobile title /li liLead the general go-to-market strategy for a new game launch, from audience definition and market opportunity to positioning, campaign planning, launch readiness, and post-launch momentum /li liDefine compelling product positioning, messaging, and value propositions that translate gameplay features into clear, differentiated player-facing stories /li liDevelop integrated marketing strategies across the full player funnel, driving acquisition, activation, retention, advocacy, and long-term franchise growth /li liShape creative strategy in partnership with internal and external creative teams, and guide the development of high-performing marketing across user acquisition, social, influencer, community, CRM, and lifecycle channels /li liBuild and execute 360 marketing campaigns informed by player insights, market research, testing, competitive analysis, and performance data /li liPartner closely with Product, Performance Marketing, Creative, Analytics, CRM,



and Licensors to align strategy and execution /li liAct as the key marketing partner to game leadership, influencing how each title is brought to market and ensuring the strongest player benefits and differentiators are reflected in both the product and its marketing /li liChampion the voice of the player by bringing customer needs, behaviors, pain points, and feedback into product strategy, roadmap conversations, and feature prioritization /li liDevelop launch narratives, campaign frameworks, and executive-ready communication materials that align stakeholders and drive decision-making /li liBuild and nurture community and creator programs that generate excitement ahead of launch, deepen player engagement, and strengthen long-term franchise affinity /li liManage relationships with licensors and external partners, ensuring alignment across brand, product, and launch priorities /li liAs the franchise grows, build and lead a high-performing marketing team with the ability to execute, learn, and adapt as the business evolves /li /ul h3What We’re Looking For /h3 ul liSignificant experience in product marketing, game marketing, growth marketing, or related functions, with meaningful time spent leading strategy for live and/or launching games /li liProven experience bringing games or digital products to market successfully, ideally including ownership of major launch or go-to-market initiatives /li liA strong track record of developing differentiated positioning, messaging, and go-to-market strategies that deliver business impact /li liExperience working across acquisition, activation, retention, community, creator, and lifecycle marketing to drive growth across the full player journey /li liDeep fluency in game and marketing KPIs, with the ability to translate data, research,



and competitive insight into clear strategic action /li liStrong creative instincts and experience shaping campaigns, narratives, and player-facing marketing that break through in a crowded market /li liAbility to operate at both strategic and hands‑on levels: setting vision, solving problems, and driving execution through cross-functional teams /li liExcellent organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment /li liStrong executive communication and stakeholder management skills, with the ability to align teams and influence senior leaders /li liExperience partnering with external agencies, licensors, creators, or other third-party partners /li liA collaborative leadership style and a reputation for building trust, energy, and alignment across teams /li liA genuine passion for games and a strong instinct for what makes players engage, stay, and advocate /li /ul h3Bonus Points /h3 ul liExperience in mobile gaming, especially in casual games /li liStrong understanding of the mobile user acquisition and performance marketing landscape /li liExperience adapting global marketing strategies and campaigns across different markets and audiences /li liExperience helping build or scale marketing teams in high-growth environments /li /ul h3Additional Information /h3 ul liThis role is based in Barcelona, Spain /li liHybrid schedule: 2 days per week in office /li liWe are open to hiring at the Director or Senior Director level depending on experience and scope alignment /li /ul pEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. /p /p #J-18808-Ljbffr

📌 Senior Director, Marketing – New Game Launch (Barcelona)
🏢 Scopely
📍 Barcelona