ppMadrid, Community of Madrid, Spain /p h3Who We Are /h3 pWPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified general operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. /p pAre you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for! /p h3What will your day look like? /h3 pAs our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. You will bridge the gap between technology and marketing strategies, working closely with clients to understand their business objectives and translating them into technical requirements. You will collaborate with developers to ensure the technical solutions align with the client’s business goals. /p h3More specifically, your tasks include: /h3 ul liCollaborating effectively within a cross‑functional team, partnering with operations and product teams to ensure seamless product delivery and client success. /li liDriving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end‑to‑end client experiences. /li liStreamlining client operations by configuring and implementing customized business rules and automations.



/li liBringing product visions to life by configuring and implementing new features according to provided specifications and designs. /li liEnsuring the quality and reliability of implementations by rigorously testing configurations and newly developed features. /li liProactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience. /li liCollecting business requirements by engaging with marketers to translate them into technical specifications. /li liUtilizing tools to build data audiences and manage segments while understanding their quality and integrity. /li liContributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features. /li /ul h3Who are you going to work with? /h3 pYou will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams. /p h3What do you bring to the table? /h3 pAs a person, you have a team‑player mindset and an open‑minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non‑experts – while respecting the views of others on the team. /p pYou are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you’re working on, consulting and advising when needed. /p pAt the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team. /p pMoreover, you have experience with: /p ul liDeep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance.



/li liExperience with Salesforce Marketing Cloud is mandatory. /li liCustomer Journey Expertise: experience crafting and optimizing customer journeys, lifecycle stages, and trigger‑based marketing programs that drive engagement and conversions. /li liClient‑Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions. /li liData Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to. /li /ul h3A leader in personalized customer experiences /h3 pVML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper‑personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer‑centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. /p h3A global network /h3 pWe are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. /p h3About WPP /h3 pWPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. /p pWPP (MAP/VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. /p /p #J-18808-Ljbffr

📌 Senior Application Consultant - Salesforce Marketing Cloud (Madrid)
🏢 MAP
📍 Madrid