ppHere at bCORUS /b we are looking for a bFreelance CRM Loyalty Expert /b to join our team in an international insurance project. /ppLocation: Barcelona. Model: Hybrid (1 day in the office). /ph3You will: /h3ulliThis role leads CRM and loyalty strategy from business alignment through activation. You will define the customer engagement model, translate business goals into lifecycle and retention journeys, and support clients in shaping CRM and loyalty programs that drive acquisition, cross-sell, repeat engagement and win-back. /liliThe role sits on the strategy side, not the technical operator side, but requires a strong understanding of CRM ecosystems, data architecture, triggers, segmentation and personalization. /liliYou will work across channels such as email, SMS, app, web, social, call center, offline and intermediary touchpoints, helping design campaigns, automated journeys, engagement mechanics, gamification concepts and partnership-based loyalty activations. /liliYou will also define KPI frameworks for engagement, retention, CLV/LTV and reactivation, and use performance insights to continuously improve the program.



/li /ulh3You should have: /h3ulliExperience in tech communications, insurance, banking, retail, or other regulated/high-consideration sectors is highly relevant, especially if the person has worked with lifecycle marketing, loyalty programs, and omnichannel customer communication. /li /ulh3What do we offer: /h3ulliFreelance contract. /liliPeople-focused team. /liliDynamic work environment, with real possibilities for professional growth. /liliInternational projects of high technological value. /li /ulpAt CORUS we are very conscious of the importance of respecting diversity. No one will be excluded from this call for applications on the grounds of race, colour, age, sex, marital status, ideology, political opinions, nationality, religion, sexual orientation and/or any other personal, physical or social condition. This process is aimed at choosing the best professionals through a selection process based exclusively on merit and skills. /p /p #J-18808-Ljbffr

📌 Freelance - CRM & Loyalty Expert (Bellprat)
🏢 ALTEN
📍 Bellprat