pAs a Digital Marketing Specialist specialized in mobile user acquisition, you will play a key role in developing and executing comprehensive marketing strategies to drive the acquisition of users for our mobile applications. Collaborating with cross-functional teams and external partners, you will implement targeted marketing campaigns across various digital channels. /ppThe idóneo candidate has a deep understanding of mobile app ecosystems, a creative mindset, and a strong analytical aptitude to optimize campaigns and maximize ROI. While working with highly qualified professionals, you will continuously learn, develop, and grow. /ppstrongJob Functions / Responsibilities /strong /pulliDevelop and implement mobile user acquisition strategies targeting key user segments through digital channels including social media advertising, mobile ad networks, influencer marketing, and App Store Optimization (ASO). /liliPlan, launch, manage, and optimize end-to-end mobile acquisition campaigns, including campaign setup, ad creatives, budget management, performance monitoring, KPI tracking, and ROI optimization. /liliAnalyze campaign performance, conduct A/B testing, prepare regular reports, identify trends, and implement data-driven optimizations. /liliCollaborate with Product Managers, Designers, and Developers to align marketing initiatives with product objectives and improve user acquisition through customer insights. /liliManage relationships with external marketing agencies and vendors, negotiate contracts, and ensure successful campaign execution. /liliStay up to date with industry trends, best practices,



and emerging technologies in mobile user acquisition and digital marketing. /liliManage user acquisition budgets efficiently to maximize business results. /liliContinuously improve digital marketing expertise through self-learning, certifications, and industry events. /li /ulpstrongSkills and Abilities /strong /pulliMinimum 3 years of experience in digital marketing, with a strong focus on mobile user acquisition. /liliProven track record of planning and executing successful mobile user acquisition campaigns, preferably within the mobile app industry. /liliStrong knowledge of mobile app ecosystems, mobile ad networks, attribution tracking, and digital advertising platforms. /liliHands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, Branch, TikTok Ads, Snapchat Ads, Apple Search Ads (ASA), or similar platforms. /liliStrong analytical skills with experience in campaign performance analysis, optimization, and reporting. /liliCreative problem-solving skills with the ability to identify opportunities and adapt strategies based on performance. /liliExcellent written and verbal communication skills. /liliFluent Spanish and English (C2) required. Additional European languages are a strong plus. /liliStrong collaboration skills with cross-functional teams and external partners in fast-paced environments. /liliPassion for mobile technology and strong understanding of mobile user behavior and trends. /liliBachelor's degree in Marketing, Business, or a related field. Advanced degrees or digital marketing certifications are a plus. /li /ul #J-18808-Ljbffr

📌 Digital Paid Marketing Specialist (Madrid)
🏢 Confidential
📍 Madrid