ppBusiness Analyst Product Madness Espana, S.L.•Barcelona, Spain /ppAt Aristocrat, we aim to bring happiness to life through the power of play! As a Business Analyst on our Ad Tech team, you will support our Growth function by providing operational marketing analytics, managing partner platforms, and ensuring accurate campaign tracking and reporting. This opportunity is outstanding because you serve as the connection between User Acquisition, Marketing, external technology partners, and our centralized Data Analytics and Data Science teams. Your work enables quick, data-driven operational decisions while maintaining the quality and reliability of our marketing technology integrations. Join us in an energetic and ambitious environment where your insights drive meaningful business decisions! /ph3What You'll Do /h3ulliProvide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets. /liliAnalyze campaign performance and provide timely, actionable insights to improve marketing execution. /liliRespond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies. /liliTake responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools. /liliMonitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies. /liliCoordinate with external partners and bring up data issues involving internal systems to the Data Analytics team. /liliConfigure, monitor, and report on partner-native incrementality experiments (e.g., AppsFlyer Incrementality, Meta Conversion Lift). /liliCollaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments. /liliSupport operational execution while methodology and statistical evaluation remain with Data Science. /liliAssist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms. /liliManage relationships with external marketing technology vendors and ensure reliable platform operations. /liliValidate partner data and coordinate issue resolution across internal and external collaborators. /liliAggregate spend, impressions,



installs, attribution, and performance metrics across advertising partners. /liliProduce recurring operational reports for User Acquisition and Growth collaborators. /liliIdentify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team. /liliTrack campaign spend against planned budgets and pacing targets. /liliProactively flag deviations, delivery risks, or unexpected performance changes. /liliBuild and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools. /liliEnsure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations. /liliCollaborate with User Acquisition teams to confirm tracking prior to campaign launches. /liliMonitor attribution health across partner platforms and advance technical issues when necessary. /liliCollaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation. /liliTranslate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required. /liliHelp improve operational processes across marketing technology and reporting workflows. /li /ulh3What We're Looking For /h3ulli2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role. /liliExperience engaging with digital marketing platforms, mobile advertising, or performance marketing. /liliHands-on experience with Mobile Measurement Partners (AppsFlyer preferred). /liliStrong understanding of mobile attribution and marketing performance metrics. /liliExperience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.). /liliStrong analytical and problem-solving skills with the ability to interpret campaign performance. /liliAdvanced Excel and/or Google Sheets skills.



/liliExcellent communication and collaborator management skills. /liliAbility to prioritise multiple tasks in a fast-paced environment. /liliBackground in mobile applications, gaming, or performance marketing (preferred). /liliFamiliarity with SKAdNetwork (SKAN) and privacy-centric mobile measurement (preferred). /liliExperience with partner-native incrementality testing tools (preferred). /liliExperience collaborating with external marketing technology platforms and analytics providers (preferred). /liliExposure to BI tools such as Looker, Redash, Tableau, or Power BI (preferred). /liliBasic understanding of SQL for reading or validating data (not production development) (preferred). /liliExperience with campaign tagging, tracking links, and event configuration (preferred). /liliExperience in mobile gaming, especially free-to-play or social casino (nice to have). /liliExperience assisting User Acquisition teams (nice to have). /liliFamiliarity with retargeting platforms and attribution ecosystems (nice to have). /liliExperience with creative analytics platforms and marketing automation tools is a plus. /liliExperience with MMP products (nice to have). /li /ulh3Why Product Madness? /h3pAs part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. /ppWe live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the General Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category. /ph3Travel Expectations /h3pNone /p /p #J-18808-Ljbffr

📌 Business Analyst (Barcelona)
🏢 Product Madness Espana
📍 Barcelona