ph3Position /h3pAs an IT Business Analyst within Omnichannel Orchestration, you will act as the bridge between business stakeholders, affiliate teams, and technology delivery teams. Your role focuses on translating business needs into clear requirements, supporting the rollout and adoption of omnichannel capabilities, and ensuring successful delivery of customer engagement use cases across markets. /ph3Business Analysis Requirements Management /h3ulliGather, analyze, and document business requirements for omnichannel engagement, customer journeys, audience segmentation, and activation use cases. /liliTranslate business needs into user stories, process flows, functional requirements, and acceptance criteria. /liliFacilitate workshops, discovery sessions, and requirement gathering activities with integral and affiliate stakeholders. /liliSupport backlog refinement and prioritization activities with Product Owners and delivery teams. /li /ulh3Affiliate Engagement Omnichannel Adoption /h3ulliAct as a key point of contact for affiliate teams adopting omnichannel capabilities. /liliUnderstand affiliate business processes, pain points, and market-specific requirements. /liliSupport onboarding activities, capability demonstrations, training sessions, and business readiness efforts. /liliIdentify opportunities to improve adoption, operational efficiency, and user experience. /li /ulh3Cross-Functional Collaboration /h3ulliPartner with Product Owners, Solution Architects, Engineers, Data Teams, and Vendors to ensure business requirements are clearly understood and implemented.



/liliSupport testing, validation, and user acceptance activities. /liliHelp manage dependencies across business, process, data, and technology workstreams. /li /ulh3Continuous Improvement /h3ulliAnalyze business processes and identify opportunities for optimization and standardization. /liliContribute to documentation, governance practices, templates, and best practices. /liliSupport reporting, insights, and measurement activities to evaluate business outcomes and adoption. /li /ulh3Who You Are /h3ulliDelivery-oriented and collaborative leader comfortable operating across business and technology domains. /liliExperience of 5+ years in Business Analysis, Consulting, Product Delivery, CRM, Marketing Technology, Omnichannel Engagement, or Digital Transformation. /liliExpertise in gathering, analyzing, and documenting business requirements and translating them into scalable technology solutions. /liliStrong stakeholder management skills with experience in large-scale enterprise transformation or digital engagement programs. /liliExperience operating within Agile delivery environments and collaborating across product, engineering, and business teams.



/liliStrong understanding of omnichannel engagement, campaign execution, customer journeys, audience segmentation, and activation workflows. /liliFamiliarity with Adobe Experience Platform, Adobe Journey Optimizer, CRM and Marketing Automation ecosystems, customer journey orchestration, segmentation, and activation concepts. /liliExperience coordinating cross-functional teams, external vendors, and implementation partners. /liliAbility to manage dependencies across business, product, architecture, data, and engineering teams. /liliStrong execution, facilitation, and operational coordination skills. /liliExcellent communication and organizational skills, with the ability to work effectively with business stakeholders, technical teams, and external partners. /liliComfortable navigating global and matrixed environments. /li /ulh3Success Looks Like /h3ulliSuccessful onboarding and adoption of omnichannel orchestration activities across affiliate markets. /liliClear, actionable business requirements that enable efficient delivery. /liliStrong alignment between affiliate needs and technology solutions. /liliImproved business processes and operational efficiency. /liliPositive stakeholder feedback and measurable adoption of omnichannel capabilities. /li /ulh3Education /h3ulliUniversity degree required. /liliRelevant certifications in Agile, Product Ownership, Adobe, CRM, or Marketing Technology platforms are a plus. /li /ulpRoche is an Equal Opportunity Employer. /p /p #J-18808-Ljbffr

📌 IT Business Analyst - Omnichannel Orchestration - RDT Global Products & GPS (Madrid)
🏢 F. Hoffmann-La Roche
📍 Madrid