ph3What You’ll Do: /h3pCriteo is launching Criteo Go, a self-serve, full-funnel display and performance platform designed to help small and mid-sized businesses accelerate growth through easy-to-activate, outcome-driven advertising. As Director SMB EMEA, you will lead a Barcelona‑based team of Account Strategists and Inside Sales representatives to drive this transformation across a diverse portfolio of mid‑long tail advertisers. You will be responsible for : /pullipbuilding and scaling Criteo’s inside sales organization for Criteo Go in EMEA, a self-serve, full-funnel display and performance platform designed to help small and mid-sized businesses accelerate growth through easy-to-activate, outcome-driven advertising; /p /liliptranslating Criteo’s Performance Media and Go! commercial priorities into actionable plans, ensuring your team delivers measurable revenue growth, product adoption, and incremental value for our clients while maintaining strong, trusted relationships with stakeholders; /p /li /ulpThis role is adecuado for a people leader who is equally motivated by hitting ambitious targets and by elevating the quality, consistency, and impact of our client strategies. /ph31. Build Scale the Go Sales Organization in EMEA /h3ullipDesign and launch an inside sales team /p /lilipHire, develop, and inspire sellers with a strong performance culture and career pathing /p /lilipDefine clear roles amp; capacity plans aligned to Go’s self-serve motion /p /li /ulh32. Own Go Commercial Growth in EMEA /h3ullipOwn revenue performance for the Go sales-assisted segment, including: new customer acquisition, activation rate, spend expansion, retention and churn reduction /p /lilipEstablish a repeatable, scalable sales motion that complements the self-serve product experience /p /lilipPartner with Marketing on demand generation, lead qualification, and funnel optimization /p /li /ulh33. Lead Performance Media Tail Account Strategy in EMEA /h3ullipBuild, lead,



develop and coach a high-performing team of Account Strategists focused on Criteo Go and Performance Media Tail clients across EMEA. /p /lilipDefine the strategic framework, standards, and best practices for advising SMB and long-tail clients on full-funnel, AI-powered strategies using Criteo Go. /p /lilipEnsure high-quality onboarding, activation, and continuous optimization of Criteo Go campaigns, driving adoption of AI-automated budgeting, bidding, and creative at scale. /p /lilipSet clear targets and coach the team to consistently deliver on revenue, ROAS, solution penetration, and client satisfaction across a large, self-service-oriented portfolio. /p /lilipFoster a consultative, platform-first, AI-first mindset in the team; partner closely with Customer Care and cross-functional stakeholders to resolve client challenges and ensure excellent end-to-end experience. /p /li /ulh3Who You Are: /h3pQualifications Experience /pullip8–12 years of commercial leadership experience, including meaningful time in inside sales, SMB ad sales, or self-serve platforms. The right candidate will have built or significantly scaled a team and demonstrated the ability to operate across a complex, multi-stakeholder environment /p /lilipStrong understanding of marketing-led growth + sales-assisted motions /p /lilipDemonstrated ability to partner cross-functionally with Product, Marketing, Ops, and Finance /p /lilipData-driven operator with strong business judgment and execution discipline /p /lilipInspirational people leader with a track record of developing future leaders /p /li /ulpLeadership Characteristics /pullipBuilder mentality: thrives in ambiguity and enjoys creating structure /p /lilipCustomer-obsessed:



deeply empathetic to customer needs and constraints /p /lilipExecution-focused: translates strategy into action quickly /p /lilipCollaborative: wins through influence, not hierarchy /p /li /ulpWhy This Role Matters /ppThis role sits at the center of Criteo’s next growth chapter, unlocking scale through self-serve while maintaining the performance standards that define the company. /ppWe acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application! /ph3Who We Are: /h3pWe’m Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.br/At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.br/We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics. /ph3What We Offer: /h3ulliWays of working – Our hybrid model blends home with in-office experiences, making space for both. /liliGrow with us – Learning, mentorship career development programs. /liliYour wellbeing matters – Health benefits, wellness perks mental health support. /liliA team that cares – Diverse, inclusive, and globally connected. /liliFair pay perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level. /li /ulpAdditional benefits may vary depending on the country where you work and the nature of your employment with Criteo. /p /p #J-18808-Ljbffr

📌 Director SMB EMEA (Barcelona)
🏢 Criteo
📍 Barcelona