Marketing Manager - Imagina Energía y Quantica Renovables (Madrid)

Marketing Manager - Imagina Energía y Quantica Renovables (Madrid)

04 ago
|
Imagina Energía
|
Madrid

04 ago

Imagina Energía

Madrid

Lead marketing for two of Spain’s most exciting renewable energy brands.

Recuerde revisar su CV antes de enviar la solicitud. Además, asegúrese de leer todos los requisitos relacionados con este puesto.

Imagina Energía and Quantica Renovables are part of Hanwha Group, one of the world’s leading investors in solar energy and a global player in innovation and sustainability.

Imagina Energía was born in 2020 as the first 100% solar energy company in the Spanish market, with a clear mission: to bring clean, simple and innovative solar energy solutions to homes and businesses across Spain.

Quantica Renovables is our specialist solar self-consumption company, operating across both B2B and B2C markets. With more than 9,000 installations completed nationwide, Quantica is one of the leading players in Spain’s solar self-consumption sector.

Together, we are building a more sustainable, accessible and customer-focused energy model.

The opportunity

We are looking for a Marketing Manager to lead the marketing function across Imagina Energía and Quantica Renovables in Spain.

This is a high-impact role for someone who wants to connect marketing directly with business growth. You will design and execute practical, measurable and commercially focused marketing plans across two complementary businesses: electricity retail and distributed solar self-consumption.

You will work closely with the General Manager, Sales teams and business leaders, leading a small marketing team of approximately 3 to 4 people and managing external partners, agencies and freelancers.

Your mission

Turn business priorities into marketing actions that generate growth

You will be responsible for building a marketing engine that supports brand positioning, lead generation, customer acquisition, sales enablement and commercial performance across both B2B and B2C channels.

This role is ideal for a hands‑on,



business‑oriented and resourceful marketing professional who combines strategic thinking with strong execution.

What you will doMarketing strategy & business alignment

- Define and execute the marketing strategy for both brands
- Translate commercial goals into clear, actionable marketing plans
- Balance brand awareness, lead generation, customer acquisition and sales support
- Ensure consistent messaging and positioning across audiences, channels and campaigns

Demand generation & performance marketing
- Plan, launch and optimize digital acquisition campaigns
- Manage paid media, search, social media, email marketing and partnerships
- Improve the full conversion funnel, from awareness to lead capture, nurturing and conversion
- Track and optimize ROI, CPL, CAC and funnel efficiency
- Identify new growth channels and scalable marketing opportunities
- Manage CRM and marketing automation processes
- Develop segmentation, lead scoring and nurturing workflows
- Work closely with Sales to improve lead quality and pipeline visibility
- Analyze KPIs and campaign performance to support better business decisions
- Build clear reporting dashboards and actionable commercial insights
- Partner with Sales to support pipeline creation and revenue growth
- Develop sales materials, presentations, case studies, landing pages and customer‑facing content
- Support campaigns for residential, SME, corporate and industrial customers
- Identify customer pain points and market opportunities to improve conversion
- Strengthen brand positioning in the renewable energy and sustainability sector




- Coordinate content across digital channels, PR, newsletters, social media and corporate communications
- Ensure all communications are customer‑focused, commercially relevant and aligned with brand guidelines
- Lead and coordinate a small marketing team
- Manage agencies, freelancers and external partners
- Prioritize initiatives and ensure strong execution across multiple projects
- Bring creative, practical and efficient solutions in a fast‑moving environment
- Operate with ownership, autonomy and accountability

What we are looking for
- 7 to 10+ years of experience in marketing roles with both strategic and hands‑on responsibilities
- Strong background in lead generation, performance marketing, CRM and digital marketing
- Experience in start‑ups, scale‑ups or lean organizations with small teams
- Ability to manage the full marketing cycle end to end
- Strong commercial mindset and close collaboration with Sales teams
- Analytical approach, with experience tracking KPIs and improving performance
- Excellent communication, coordination and project management skills
- Fluent English and Spanish

Nice to have
- Experience in renewable energy, sustainability, utilities or high‑growth sectors
- Exposure to both B2B and B2C business models
- Experience with HubSpot, Zoho, Salesforce or similar platforms
- Knowledge of the Spanish energy market, solar self‑consumption or distributed energy solutions

You will join a business with a clear purpose, strong growth ambition and the backing of a integral group with deep expertise in solar energy and sustainability. xqbhyrx

This is a role for someone who wants to build, improve, test, execute and see the direct impact of marketing on business results.

If you are passionate about renewable energy, commercial growth and practical marketing that makes things happen, we would love to meet you.

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📌 Marketing Manager - Imagina Energía y Quantica Renovables (Madrid)
🏢 Imagina Energía
📍 Madrid

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