ppAlpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands. /p pWe are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. /p pIn 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry. /p h3ABOUT THE ROLE /h3 ul liDefine and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics. /li liOwn SEO and support our growth content teams in ensuring our assets serve our organic and AI performance well. /li liManage supporting agencies, challenge delivery, ensure alignment and control spend. /li liAssess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness. /li liOwn paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities. /li liDefine the strategic direction and set clear expectations for agency resources. /li liDevelop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables. /li liActively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement. /li liHold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting. /li liProvide strategic,



data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns. /li liOccasionally support campaign setup or optimization in partnership with the agency to ensure best practices. /li /ul h3DATA, REPORTING PERFORMANCE MANAGEMENT /h3 ul liCollaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co-develop marketing performance dashboards. /li liAnalyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems. /li liPropose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact. /li liFoster a culture of continuous testing, learning, and optimization across paid and SEO channels using data-driven insights. /li liLeverage AI-powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control. /li /ul h3WHAT WE LOOK FOR IN YOU /h3 pRequired /p ul li5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets. /li liStrong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.



/li liExperience managing external agencies and holding them accountable for results. /li liConfidence working in fragmented setups where reporting may be incomplete, and tracking may need refining. /li liClear decision‑making skills based on data — but able to act even when full data is not yet available. /li liStrong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback. /li liFluent in English and Spanish (both spoken and written). /li /ul h3Nice to Have /h3 ul liExperience in B2B, marketplace, SaaS, or agency background. /li liExperience building or managing internal teams. /li liFamiliarity with AI tools used in campaign optimization, SEO automation, or creative testing. /li liUnderstanding of CRM and full‑funnel lead generation strategies. /li liOther European languages (e.g., French, German, Italian) are a plus. /li /ul h3WHAT WE OFFER YOU /h3 ul liA competitive salary package, with additional legal benefits focused on your well‑being, work flexibility and career growth. /li liHybrid working model, with no mandatory days to come to the office. /li liAn international working environment, with over 40 nationalities in the Alpega Team. /li liA high‑impact role at the center of growth strategy across multiple geographies. /li liOwnership over one of the most business‑critical marketing functions. /li liThe chance to build and shape the internal performance setup from the ground up. /li /ul pAlpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well. /p /p #J-18808-Ljbffr

📌 Senior Manager Digital Marketing - SaaS Sant Cugat, Barcelona
🏢 Alpega Group
📍 Barcelona