Head ofB Marketing (Madrid)

Head ofB Marketing (Madrid)

04 ago
|
JetBrains
|
Madrid

04 ago

JetBrains

Madrid

ppAt JetBrains, code is our passion. Ever since we started back in 2000, we have been striving to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover, and create. /p pWe’re honored that more than 11 million users consistently choose our tools. We’re particularly proud to call 88 Fortune Integral Top 100 companies our valued customers. /p pWe’re looking for talented and passionate people to join us and be part of our journey. The Marketing department is searching for an experienced B2B Marketing Manager to join one of our offices or work remotely. As a Head of B2B Marketing, you will be working with various roles within the company to help define and execute a marketing strategy targeting JetBrains business customers, from SMBs to mid‑size and large enterprises worldwide. /p h3Major Responsibilities /h3 ul liDevelop and execute a marketing strategy focusing on the B2B / Enterprise customer segment, considering their specific needs and challenges and the global marketing strategy. /li liTogether with product teams and functional marketing teams, plan and execute campaigns targeted at the focus segment – including digital marketing campaigns, offline and online events, PR campaigns, and more. /li liPlan and execute account‑based marketing strategies designed to cater to specific enterprise accounts. /li liParticipate in sales enablement activities, working closely with JetBrains sales and customer success teams and resellers to understand what content, training,



and activities can help them work more efficiently with customers. /li liOversee a high‑level marketing narrative targeted at different target personas within the B2B / Enterprise audience and coordinate content production in alignment with product marketing, internal copywriters, and external agencies. /li liTogether with the marketing automation department, design, implement, and improve the leads generation pipeline to ensure quality leads reach the internal sales organization. /li liBecome an advocate of the B2B / Enterprise segment of JetBrains customers at all levels of the organization. /li liWork with the Market Research and Analytics team to collaborate on market research to ensure JetBrains is on the right track to serve the focus segment best. /li liWork closely with sales, product marketing, product and marketing leadership, customer support, customer success, and other departments to ensure a cohesive approach to targeting and serving B2B / Enterprise customers. /li /ul h3Required Skills /h3 ul liExcellent knowledge of the B2B / Enterprise customer segment and their unique needs and challenges. /li liSuccessful experience marketing software or SaaS products or services to B2B / Enterprise customers. /li liUnderstanding of the software purchase process in companies,



including decision‑making personas, the decision‑making process, and other aspects. /li liA general understanding of (and curiosity towards) differences between industry segments and cultures regarding marketing approaches and decision‑making processes. /li liThe ability and desire to work efficiently in a distributed team without direct supervision. /li liStrong analytical skills and admiration of data. /li liAttention to accuracy and detail. /li liExcellent organizational skills and the ability to prioritize tasks. /li liAn entrepreneurial drive with an appreciation for both the user experience and business aspects. /li liExcellent spoken and written English. /li liGood communication and teamwork skills. /li /ul h3Preferred skills and qualifications /h3 ul liA bachelor’s degree or 5+ years of proven experience in B2B Marketing, Business Development, or a related discipline. /li liExperience in building and leading multi‑role marketing teams. /li liFamiliarity with and understanding of JetBrains products or similar products from other vendors. /li liPrior experience working in IT companies or a technical background. /li /ul h3We are an equal opportunity employer /h3 pWe know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation. /p pWe process the data provided in your job application in accordance with the Recruitment Privacy Policy. /p /p #J-18808-Ljbffr

📌 Head ofB Marketing (Madrid)
🏢 JetBrains
📍 Madrid

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