ppUEX.US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic. /ph3Role Overview /h3pWe are looking for a bSEO Ads Specialist /b who can manage performance ads, improve organic discoverability, optimize landing pages, and run data-driven experiments across paid and organic channels. This role works directly with the bMarketing Team Lead /b, as well as our bContent, Design, and Tech teams /b to execute campaigns that drive verified signups, deposits, trading volume, and ROI-positive traffic. /ph3Key Responsibilities /h3pbPaid Acquisition PPC /b /pulliPlan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networks /liliDefine targeting, bidding strategies, audiences, funnels, and remarketing flows /liliManage ad budgets and optimize for CPA, ROAS, and CAC targets /liliMonitor performance and continuously adjust creatives, audiences, and landing pages /liliImplement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.) /li /ulpbSEO Organic Growth /b /pulliConduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintech /liliOptimize website and landing pages for SEO (technical + on-page + off-page) /liliConduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc. /liliBuild and manage backlink strategies (influencers, directories, crypto media, PR) /liliTrack SEO performance and organic user acquisition /li /ulpbAnalytics Reporting /b /pulliSet up conversion tracking and attribution models /liliMonitor key performance metrics and provide weekly/monthly reports /liliAnalyze funnels, user behavior,



and conversion flows /liliRecommend improvements to increase conversion rate and LTV /li /ulpbKey Channels You May Work With /b /pullibAds: /b Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Brave, Crypto Media Networks /lilibSEO: /b Google Search, YouTube Search, Crypto Directories, Review Platforms /lilibTools: /b Google Analytics, Search Console, Tag Manager, UTM tracking, Semrush/Ahrefs, etc. /li /ulpbRequired Skills /b /pulliProven experience managing PPC campaigns with measurable ROI /liliStrong SEO knowledge (technical + on-page + off-page) /liliExperience with conversion tracking (GTM, pixel-based tracking, UTM, API) /liliExperience with Google Analytics 4 (GA4) and attribution modeling /liliUnderstanding of landing page optimization and CRO principles /liliData-driven mindset with strong reporting and analysis skills /liliStrong English communication /li /ulpbPreferred Experience /b /pulliExperience in crypto, fintech, DeFi or trading platforms /liliExperience with direct-response campaigns /liliFamiliar with compliance-sensitive paid environments (financial ads) /liliFamiliar with crypto ad networks (Coinzilla, Cointraffic, CoinMarketCap ads) /liliExperience building automated funnels and remarketing flows /li /ulpbTools You Likely Use /b /pp(Not mandatory, but beneficial) /pullibSEO: /b Ahrefs, Semrush, Screaming Frog, SurferSEO /lilibAnalytics: /b GA4, Search Console, Tag Manager, Looker Studio /lilibAds: /b Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, Reddit Ads /lilibCRO: /b Hotjar, Clarity, A/B testing tools /lilibReporting: /b Looker, Sheets, Data Studio /li /ulpbPerformance Indicators /b /ppSuccess is measured by: /pulliCPA / CAC on paid channels /liliROAS and funnel efficiency /liliOrganic traffic growth /liliKeyword rankings for strategic terms /liliConversion rate (signup → KYC → deposit → trade) /liliLanding page performance /liliCost efficiency and data-backed optimization /li /ulpbCompensation /b /pullib$2,000–$3,500 per month /b depending on experience and performance /liliPerformance-based bonuses tied to KPIs /liliGrowth opportunities into paid acquisition lead role /li /ul /p #J-18808-Ljbffr

📌 SEO & Ads Specialist (Madrid)
🏢 UEX.US
📍 Madrid