ph3About the Role /h3 pAs Global Marketing Lead for Bakery, Pastry Biscuits you will play a pivotal role in executing the global growth strategy for the Bakery Pastry market across multiple customer segments, including Food Manufacturers, Retailers, Global Accounts, Chains and Gourmet customers, with a particular focus on Food Manufacturers and Retailers. Working closely with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will drive the development and deployment of scalable customer solutions, global campaigns and growth initiatives that strengthen Barry Callebaut's position in the BAPA segment. This role combines strategic thinking, cross-functional collaboration and hands‑on execution, offering the opportunity to influence global segment growth and customer experience across regions. The position is offered as a temporary maternity cover contract, based in Western Europe or Central Eastern Europe with approximately 20% travel. /p h3Key Responsibilities /h3 ul liLead the development and deployment of the Bakery Pastry global campaign across priority regions and local markets. /li liAlign key stakeholders across Marketing, Sales, Consumer Market Insights, RD, Chefs and Commercial teams. /li liCreate inspiring concepts, activation platforms and toolkits that can be adopted and scaled across markets. /li liEnsure campaign execution is delivered on time, within budget and with a continuous improvement mindset. /li liPartner with Portfolio and Innovation teams to develop end‑to‑end segment solutions and value propositions. /li liTranslate customer, consumer and market insights into compelling concepts,



applications and commercial opportunities. /li liSupport solution selling through strong portfolio storytelling and innovation deployment. /li liEnsure alignment with country cluster strategies where Bakery Pastry is a strategic priority. /li liDrive implementation of the integral BAPA Biscuits growth strategy. /li liCollaborate with Portfolio Innovation teams to deploy core portfolio and innovation initiatives. /li liWork with Callebaut Academy teams to elevate customer experience. /li liPartner with Digital teams to increase scalability and reach. /li liSupport Regional Business Development teams in bringing strategies to life across markets. /li liBuild and lead a cross‑functional community of segment experts. /li liShare best practices, campaign learnings and segment insights across regions. /li liSupport internal and external stakeholders with segment expertise, trends and recommendations. /li liAct as an ambassador for the Global Customer Experience Centre of Excellence. /li liCollaborate with Innovation teams to identify portfolio gaps and future growth opportunities. /li liContribute to shaping the innovation pipeline through market and customer insights. /li liSupport initiatives that drive customer engagement, segment growth and enhanced customer experience.



/li /ul h3About You /h3 ul liMaster's degree in Business, Economics, Food Engineering or a related field. /li liMinimum 6 years of marketing experience in B2B and/or B2C environments within Food Beverage. /li liExperience working in global, regional or local marketing roles. /li liStrong project management and stakeholder management skills. Proven ability to work across functions and influence diverse teams. /li liStrong understanding of Food Manufacturers, Retailers and private label businesses. Experience in multicultural and international environments. /li liAbility to translate consumer and market insights into compelling concepts and campaigns. /li liStrong analytical skills combined with commercial acumen. /li liFluent in English; additional languages are an advantage. /li liInspiring and confident communicator with strong influencing skills. /li liNaturally curious, especially about food, products and innovation. /li liCreative, customer-focused and commercially minded. Hands‑on while maintaining a strategic perspective. /li liAgile, adaptable and comfortable navigating complexity. /li liPositive mindset with a passion for delivering results. /li /ul pAt Barry Callebaut, we are committed to Diversity Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. b#oneBC - Diverse People, Sustainable Growth. /b /p /p #J-18808-Ljbffr

📌 Global Marketing Lead for Bakery, Pastry & Biscuits (Barcelona)
🏢 Barry Callebaut Group
📍 Barcelona