ph3Role Purpose /h3 pThe Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS). /p pThis role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance. It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints. /p h3Key Responsibilities /h3 h3Omnichannel Strategy Planning /h3 ul liDefine and lead the 360º omnichannel activation strategy for the category. /li liTranslate brand strategy into clear, actionable plans by channel and shopper. /li liBuild and own the Annual Commercial Activation Plan (MAC) for each brand/category. /li liEnsure integration of all activation levers into a single, insight-driven roadmap. /li /ul h3Campaign Leadership Execution /h3 ul liLead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives. /li liEnsure consistency of messaging and execution across all channels. /li liWork closely with Sales to guarantee feasibility and maximize in-market impact. /li liEnsure excellence in execution across all activation touchpoints. /li /ul h3Cross-Functional Leadership /h3 ul liAct as a strategic partner to Marketing, Digital, Sales and Medical teams. /li liProvide clear direction to Detailing, Merchandising and POSM teams. /li liReview and approve activation materials, ensuring alignment with strategy and compliance standards. /li liDrive alignment and decision-making across cross-functional teams.



/li /ul h3Performance Optimization /h3 ul liMonitor and evaluate performance of activations (visibility, conversion, sell-out). /li liLead post-campaign analysis and define improvement actions. /li liGenerate actionable insights to continuously optimize strategies and execution. /li /ul h3Stakeholder Management /h3 h3Internal /h3 ul liMarketing, Digital and Sales /li liMedical Regulatory Affairs /li liGlobal Marketing (GCBU) /li liBrand and Channel teams /li /ul h3External /h3 ul liAgencies and suppliers /li /ul h3Requirements /h3 h3Education /h3 ul liBachelor’s degree in Business or related field /li liMaster’s degree in Digital Marketing or eBusiness (preferred) /li /ul h3Experience /h3 ul li7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry /li liProven experience delivering business impact and driving sell-out growth /li liPrevious exposure to Sales environments /li liStrong understanding of channels and customer dynamics /li /ul h3Skills Competencies /h3 ul liStrong influencing and stakeholder management skills /li liClear and effective communication /li liSolid analytical and problem-solving capabilities /li liAbility to manage complexity and prioritize effectively /li liStrategic mindset with strong business understanding /li liResults-driven and proactive approach /li /ul h3Languages /h3 ul liSpanish: fluent /li liEnglish: advanced /li /ul pApplication Period: 27/07/2026 - 10/08/2026 /p pReference Code: /p pDivision: Consumer Health /p pLocation: Spain : Cataluña : Barcelona /p pFunctional Area: Marketing /p pPosition Grade: VS 1.1 /p pEmployment Type: Regular /p pWork Time: Regular /p h3Contact Us /h3 pAv. Baix Llobregat, 3, 08970 Sant Joan Despí, /p pBarcelona, Espanya /p /p #J-18808-Ljbffr

📌 Omnichannel Trade Lead (Barcelona)
🏢 Bayer
📍 Barcelona