ALS is looking to hire a Global Marketing Lead to lead the design and execution of the company's marketing strategy on a global scale. The selected candidate will be responsible for defining the marketing plan, coordinating campaigns, identifying market opportunities and trends by region/country, and working in an integrated manner with the commercial team to align marketing objectives with sales goals.
Key Responsibilities
- Design and lead the company's global marketing strategy, aligned with business objectives.
- Analyze market opportunities and trends by region and country, adapting the strategy to local specificities.
- Develop the annual marketing plan, including objectives, budget, timeline, and KPIs.
- Plan, execute, and monitor multichannel marketing campaigns (digital, content, brand, product, etc.).
- Monitor the competitive landscape at an international level.
- Work closely with the Sales team to ensure alignment between demand generation and commercial objectives.
- Define and monitor marketing performance metrics (ROI, lead generation, conversion, brand awareness, etc.).
- Coordinate with internal teams (design, content, product) and external vendors/agencies.
- Present results, learnings,
and recommendations to company leadership.
Requirements & Experience
- University degree in Marketing, Communications, Business Administration, or related fields.
- At least 4–6 years of prior experience in marketing roles, with involvement in strategy design.
- Experience working with international markets / global teams (desirable).
- Experience leading or coordinating end-to-end marketing campaigns.
- Knowledge of market analysis and marketing performance tools (CRM, analytics, automation).
- Advanced English required ; a third language is a plus.
- Experience collaborating with commercial/sales areas.
- Strategic vision and analytical ability to identify business opportunities.
- Strong communication skills and ability to work with multicultural teams.
- Results-oriented with a collaborative approach toward Sales.
- Ability to manage multiple projects and priorities simultaneously.
- Leadership, proactivity, and autonomy.
What We Offer
- A general-scope role with direct impact on the company's strategy.
- Flexible working arrangements (remote/hybrid, to be defined).
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📌 Global Marketing Lead (Madrid)
🏢 ALS
📍 Madrid