Brand Strategy Research Specialist (Barcelona)

Brand Strategy Research Specialist (Barcelona)

04 ago
|
Wallapop
|
Barcelona

04 ago

Wallapop

Barcelona

Experteer Overview

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In this role you will drive brand insights across regions to inform Wallapop’s Brand Strategy. You’ll coordinate quantitative and qualitative research, synthesize findings, and translate data into strategic actions for cross-functional teams. You’ll act as a central hub for opportunities and support audience definition and creative briefs. This position offers impact on brand growth and a collaborative, data-driven culture in a dynamic environment.

Compensaciones / Beneficios
• Lead and oversee quantitative market research (market research, brand tracking, NPS) and qualitative studies (focus groups) with partners or in-house
• Synthesize macro data to identify opportunities and guide decision-making
• Support development of Brand Strategy through insights and strategic input
• Serve as stakeholder for projects from audience definition to creative briefing




• Communicate findings to marketing stakeholders and translate data into actionable strategies
• Collaborate with UX and Marketing teams on cross-category initiatives to build a centralized knowledge base
• Monitor competitor activity in partnership with Media team

Responsabilidades
• Proven experience leading end-to-end quantitative market research projects
• Strong strategic and analytical thinking to connect data points into a POV
• Excellent project management and ability to manage xqbhyrx multiple tasks
• Data literacy with spreadsheet tools (Excel or Google Sheets)
• Strong verbal and written communication skills in English and Spanish
• Proactive and adaptable with a continuous learning mindset

Requisitos principales
• Generous individual learning budget of 2k per year
• Free office meals
• Versátil working hours
• Private Health Insurance with Alan
• Relocation package (monetary support and visa)
• 26 holidays per year

📌 Brand Strategy Research Specialist (Barcelona)
🏢 Wallapop
📍 Barcelona

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