04 ago
|
Enginy
|
Barcelona
ppEnginy is a Barcelona-based startup on a mission to revolutionize how B2B sales and prospecting teams operate. Our cutting-edge AI-driven lead generation technology empowers sales teams to focus on what truly matters: selling. By automating manual prospecting, we help optimize workflows, ensuring a predictable and scalable sales pipeline—no wasted time, just results. /ppAfter successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets. /pbHead of Marketing /bpAfter successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets. /ph3bAbout the role /b /h3pYou will own Enginy's inbound engine end-to-end and be directly accountable for revenue. Your mission is to build and scale the channels, content, and conversion systems that will drive +€3M New ARR in 2026, with CAC payback under 10 months. /ppThis is a player‑coach role: senior enough to build the function and hire the team, hands‑on enough to execute the work yourself in the early phase. You'll think like a revenue owner, not a traditional marketer. /ph3Revenue Funnel Ownership /h3ulliBe accountable for the numbers behind it: MQL → Demo 40%, Demo → Win 25%, pipeline coverage 3–4x, CAC payback 10 months /liliDrive strong weekly alignment with Sales on pipeline quality and conversion /liliOwn funnel visibility, dashboards, and the analytical work behind every decision /li /ulh3Demand Generation /h3ulliBuild scalable inbound channels from zero: paid acquisition, SEO, retargeting and intent‑based campaigns, and founder‑led content /liliGo deep on 2–3 channels rather than spreading effort thin across everything /liliRun fast experimentation cycles and double down on what works /liliOwn positioning, messaging, ICP,
and personas /liliDefine clear differentiation vs competitors and help the market understand why Enginy wins /liliOwn website messaging and core sales assets /li /ulh3Website, Conversion Content /h3ulliTreat the website as a core revenue lever and own conversion across key pages and flows /liliBuild strong bottom‑of‑funnel pages: product tours, use case pages, comparison pages, alternatives pages, case studies /liliMake content revenue‑driven, not fluffy — focused on supporting pipeline generation rather than awareness /li /ulh3Team Building /h3ulliBuild the marketing function in phases. Likely first hires: Performance and Content / PMM /liliLater hires: SEO, Design, Marketing Ops /liliLead with strong 1:1s, direct and actionable feedback, and a real understanding of how to get the best out of different people /li /ulh3bAbout you /b /h3ulliProven B2B SaaS marketing experience, ideally having scaled inbound from 0 → €1–5M ARR /liliHas opened channels from scratch and can clearly explain what worked, what didn’t, and why /liliStrong across demand generation, product marketing, funnel optimization, and conversion thinking /liliPlayer‑coach style: comes from lean teams and is comfortable executing, not just coordinating /liliStrong prioritization and judgment — knows what to say no to /liliData‑driven mindset; uses data to prioritize, not opinions /liliStrong enough to challenge ideas, including founder ideas,
when needed /liliBig plus: strong point of view on AI tools for marketing (content, video, automation, research, workflows) /li /ulh3bWhat we offer /b /h3ulliCompetitive salary tailored to your experience. /liliEnticing performance bonuses that you won’t see anywhere else. /liliFlexible remuneration through Cobee. /liliPension Plan through Arca. /liliShort Fridays all year round and extra days of vacation for your birthday and Geneversary. /liliYearly Work From Home allowance (24 days for Customer Facing functions / 48 days for Product Engineering and Admin). /liliFull Work From Anywhere weeks during August End of the year. /liliA discount on a premium gym (with spa access) just a step away. /liliFree fresh fruit every day to help you care for your health. /liliAticco office so you can work with stunning views—an inspiring and energizing workspace. /liliContinuous learning, including but not limited to mentoring, coaching, workshops, and opportunities to attend SaaS conferences. /liliCareer growth opportunities, as we won't let your dedication and results go unnoticed. /liliTeam gatherings and celebrations, because we love to build connections and celebrate achievements together. /liliA collaborative culture because we foster hard work, teamwork, transparency, and respect, encouraging open communication and a positive environment where your voice matters. /liliIf you're not sure you meet 100% of the requirements — we still want to hear from you. /li /ulpResearch shows that candidates from underrepresented groups often self-select out even when they're a strong match. If this role excites you and you believe you can make an impact at Enginy AI, we encourage you to apply. /p /p #J-18808-Ljbffr
📌 Head of Marketing Barcelona
🏢 Enginy
📍 Barcelona