Experteer Overview

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In this role, you will lead Ferrer's global content strategy and establish a best-in-class Content Excellence model across brands. You’ll partner with Brand, Digital, Medical, and DDu0026amp;Ai teams to shape omnichannel content and accelerate AI-driven solutions, driving customer engagement and business performance. You will implement governance, enable global-to-local collaboration, and evolve content management capabilities within the Business Platform. This is a strategic, cross-functional role focused on scalable, compliant, and measurable content impact.

Compensaciones / Beneficios
• Lead general marketing content strategy aligned with corporate priorities and position content as a driver of engagement and business performance
• Own end-to-end content lifecycle from strategy to reuse ensuring quality, consistency, and scalability
• Design and implement a robust content governance model to enable effective global-local collaboration
• Orchestrate omnichannel content experiences across digital and offline channels
• Drive Content Operations and push evolution of the Content Management capabilities in the new Business Platform
• Define and monitor content performance frameworks and KPIs to measure impact and optimize engagement
• Lead innovation in content creation and management leveraging AI and emerging technologies




• Partner with Brand Leads, Digital, Data u0026 AI, Medical Excellence, Business Excellence, and Compliance to ensure compliant, customer-centric integration

Responsabilidades
• Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments
• Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications with cross-channel engagement impact
• Experience designing and managing Content Excellence, Content Operations, and Content Governance models across organizations
• Hands-on experience with content/marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud or similar
• Solid understanding xqbhyrx of MLR review processes, regulatory and compliance for pharmaceutical materials
• Strong analytical abilities to define content KPIs, measure performance, and derive actionable insights
• Experience working in global–local operating models with global brands, regional stakeholders, and local markets
• Demonstrated ability to influence and collaborate with cross-functional stakeholders
• Excellent project management, communication, and stakeholder engagement skills
• Fluent English

Requisitos principales
• volunteering opportunities
• flexible working model
• collaborative office environment
• development and learning opportunities
• wellbeing programs
• remuneration customization

📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona