ppWe are looking for a bGlobal Social Media Paid Media Manager /b to develop, execute and optimize paid social media strategies that increase brand awareness, engagement, lead generation and campaign performance across global markets. /p pYou will work closely with marketing and commercial teams to maximize media investments through data-driven decision-making. /p h3Your Responsibilities /h3 ulliDevelop global paid social strategies aligned with business objectives. /liliDefine audience targeting and segmentation approaches. /liliSupport product launches, GTM initiatives and awareness campaigns. /liliEnsure alignment between paid media and broader marketing strategies. /li /ul h3Campaign Management /h3 ulliPlan, launch and optimize paid social campaigns across multiple platforms. /liliManage campaign budgets and media allocations. /liliMonitor performance and implement optimization initiatives. /liliEnsure timely delivery of campaigns. /li /ul h3Audience Targeting /h3 ulliDevelop audience targeting strategies based on customer segments. /liliCollaborate with customer segmentation teams. /liliSupport audience testing and optimization. /li /ul h3Performance Analytics /h3 ulliDefine paid media KPIs.



/liliAnalyze engagement, conversions and campaign performance. /liliProvide recommendations to maximize ROI. /liliPrepare reports for stakeholders. /liliWork closely with Social Media Content teams to align creative and media strategies. /liliSupport Go-to-Market teams during campaign launches. /liliCoordinate with Campaign Operations, Customer Engagement teams and external agencies. /li /ul h3Profile /h3 ulliDegree in Marketing, Digital Marketing, Communications or related discipline. /lili3-5 years of experience in Paid Social, Performance Marketing or Digital Advertising. /liliHands-on experience with Meta Ads Manager, LinkedIn Campaign Manager and other paid social platforms. /liliStrong analytical mindset with proven experience optimizing campaign performance. /liliExperience managing media budgets. /liliGood understanding of audience targeting, segmentation and marketing funnels. /liliExcellent stakeholder management skills in an international environment. /liliExperience in integral organizations is an advantage. /li /ul /p #J-18808-Ljbffr

📌 Global Social Media Paid Media Manager (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona