ppGreenda is an early-stage AgTech startup backed by TDK, building the scientific backbone that makes precision agriculture actionable for farmers and agri-technicians. Our platform combines image-based crop diagnosis, pest prediction, and integrated pest management tools to deliver grounded, field-relevant intelligence at scale. We are currently focused on permanent horticultural crops in Spain, with a roadmap to expand into new markets as our science and data infrastructure matures. /p h3Why this role matters /h3 pIn this role, you will report to Greenda’s Commercial Director and will own Greenda's commercial presence in Spain. /p pYou will lead all sales and partnership activity across the Spanish market, managing and coordinating a local customer development team. Your goal is to turn real conversations with cooperatives and agribusinesses into paying customers, and to bring the field intelligence that shapes our product and commercial strategy. This is a role for someone who wants to build something that helps the agriculture industry. /p h3What you'll do /h3 h3Territory team leadership /h3 ul liOwn the Spanish commercial territory: set priorities with commercial team, manage pipeline, and coordinate the efforts of local staff toward shared targets /li liAct as the senior point of accountability for all Spain-based sales, partnerships, and customer relationships /li liReport directly to the Commercial Director and represent Spain in company-wide commercial planning /li liLead the full sales cycle with agricultural cooperatives and agribusinesses, from prospecting and partnership development through onboarding, adoption, check-ins,



and renewal or expansion /li liIdentify and develop strategic partnerships with agricultural associations, agronomy institutions, and sector organisations across Spain /li liAdvise on the commercial offer for the Spanish market, including pricing, positioning, objection handling, and sales cycle frameworks /li liBuild and manage pipeline with rigor, maintain clean records in HubSpot, own forecasting, and produce clear weekly reporting for the leadership team /li /ul h3Customer field engagement /h3 ul liLead in-person and remote discussions with cooperative managers, agronomist technicians, and farmers to drive adoption and capture structured feedback /li liOwn documentation of all in-person visits, pilot sessions, and feedback calls, maintained in HubSpot and shared with relevant internal teams /li liAct as the bilingual bridge between Spanish customers and Germany-based product and commercial teams, including live interpretation on calls when required /li liAdvise the Product team on user pain points, must-have workflows, and success metrics from the field /li liDeliver a prioritized problem list and validated jobs-to-be-done (JTBD)



for cooperative technicians and managers /li liSurface clear commercial case studies and identify expansion and renewal paths from pilot customers /li /ul h3What we are looking for /h3 h3Must-have /h3 ul li6–10+ years in B2B roles: sales, solutions consulting, customer success, or GTM — with at least 2 years in a team lead or territory owner capacity /li liAgricultural or agri-tech background /li liConsultative sales, pipeline management, and the ability to synthesize feedback into clear, actionable insights /li liComfortable engaging directly with farmers, cooperative managers, and agronomist technicians in their environment /li liHubSpot CRM (or equivalent) /li liA genuine drive to build technology that makes a real difference for our food systems in Europe /li /ul h3Strong bonus /h3 ul liPrior experience working with or inside agricultural cooperatives /li liFamiliarity with CAP subsidies, phytosanitary compliance, or digital agronomy tools (ATRIA, cuadernos de campo, etc.) /li liResidency in Valencia, Spain /li liEmpower agricultural cooperatives and their farmers with AI tools that are accessible, affordable, and sustainable /li liShape Greenda's foundation from early pilots to scalable field impact /li liCompetitive package /li liJoin an international, mission-driven team working at the frontier of AgTech innovation /li liCompany benefits including lunch, transport, and internet allowances. /li li30 days of paid vacation /li liAnnual training self-development budget to support continuous learning and career growth /li liOne-week fully funded "farm stay" experience, live and work on an organic farm to connect with real-world agriculture (Woofing-style) /li /ul /p #J-18808-Ljbffr

📌 Sales Lead (España)
🏢 Greenda
📍 España