pp1 day ago Be among the first 25 applicants /ppGet AI-powered advice on this job and more exclusive features. /ppWe’re bAdevinta /b, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. /ppWe’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. /ppOur brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to general data. /ppbWhat You’ll Do Who You Are /b /ppWe are seeking a highly skilled and strategic bMarketing Analytics Lead /b to build and lead the marketing analytics function across coches.net, motos.net, and Milanuncios. This is a critical individual contributor role, reporting directly to the CMO and working closely with the Marketing Leadership Team, Product, Data, and different Business Units. /ppYour mission will be to transform marketing performance through data: measuring what matters, predicting what’s next, and enabling smarter, faster decisions. You’ll work across Paid, Owned, and Earned channels, and bring deep expertise in incrementality, segmentation, AI, CLTV modeling, and performance forecasting. You’ll also influence our MarTech stack, tracking infrastructure, and how we approach insights and automation at scale. /pulliMarketing Performance Measurement /liliDefine and lead the end-to-end measurement framework across all marketing /liliOwn Marketing Mix Modeling (MMM), incrementality frameworks, and multi-touch attribution (MTA) in collaboration with the Data team /liliDesign and analyze A/B tests, geo-holdouts, and lift studies to validate impact and guide investment channels (Paid Media, CRM, SEO, App, Brand) /liliConsumer Insights Segmentation /liliAnalyze causal and behavioral customer patterns, identifying growth levers and drop-off drivers across the funnel /liliDevelop and maintain customer segmentation models based on demographics, behavior, channel touchpoints,



and lifecycle stage /liliWork on individual customer predictions to support personalization, targeting, and CRM decisioning /liliTranslate insights into clear narratives that inform campaign design, creative direction, and investment strategy /liliAI Predictive Marketing /liliBuild and deploy AI/ML models to support budget optimization, LTV forecasting, creative testing, churn prediction, and audience ranking /liliIdentify and experiment with new AI-driven tools to improve marketing precision and efficiency /liliDrive the adoption of predictive insights across marketing planning and operations /liliData Infrastructure Tracking /liliPartner with Tech and Data teams to ensure reliable data pipelines, event tracking, and schema design that meet marketing’s needs /liliAudit and improve data integrity across touchpoints, ensuring consistent measurement from source to dashboard /liliDefine marketing data requirements for new tools, features, and customer journeys /liliSupport tagging, instrumentation, and platform integrations (e.g. GA4, Segment, AppsFlyer, Braze) for end-to-end visibility /liliEnablement, Tooling MarTech Evolution /liliServe as the marketing lead for data enablement and automation, aligning infrastructure and tooling with marketing strategy /liliDefine standards for segmentation, enrichment, lead scoring, and campaign performance /liliCreate frameworks for data quality checks, workflow reliability, and remediation with analytics and campaign teams. Influence the evolution of the marketing tech stack, ensuring it supports future measurement and personalization needs. /li /ulpbWhat We’re Looking For /b /pulli5+ years of experience in Marketing Analytics, Data Science, or Growth roles with strong business orientation /liliExpertise in big data environments (e.g., BigQuery, Snowflake), SQL proficiency, and working knowledge of Python or R /liliKnowledge of tools like GA4, Looker, AppsFlyer, Tableau, Braze /liliStrong track record in MMM, attribution, incrementality, cohort analysis, and predictive modeling /liliExperience applying AI/ML to marketing use cases: spend optimization, audience modeling, churn prediction,



etc /liliAbility to translate data into strategic recommendations with commercial and business impact /liliFamiliarity with the Paid, Owned, and Earned media ecosystem and related measurement challenges. Fluent English, both written and spoken /li /ulpbNice-to-Have /b /pulliExperience in two-sided marketplaces or app-based platforms /liliExposure to MarTech architecture and campaign automation flows /li /ulpbBenefits /b /ppLife at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: /pulliAn attractive Base Salary /liliParticipation in our Short Term Incentive plan (annual bonus) /liliWork From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moonwell why not! just make sure you have internet connection! /liliA 24/7 Employee Assistance Program for you and your family, because we care ️ /liliWin together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow /li /ulpOn top of these, we also provide ba range of locally relevant benefits /b. Wanna know more? Apply and ask our recruiters! /ppAdevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. /ppIf you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you. /ph3Seniority level /h3ulliMid-Senior level /li /ulh3Employment type /h3ulliFull-time /li /ulh3Job function /h3ulliMarketing /liliIndustries /liliTechnology, Information and Internet /li /ulpReferrals increase your chances of interviewing at Adevinta Spain by 2x /ppGet notified about new Marketing Lead jobs in strongBarcelona, Catalonia, Spain /strong. /ph3Marketing Growth Manager - Barcelona - 40h /h3h3Marketing Communications Specialist/Manager, Southwestern Europe /h3h3B2B Marketing Events Executive / Manager /h3h3Field Marketing Manager - Southern Central Europe /h3h3GAIN Performance - Senior Performance Creative Strategist /h3pWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. /p /p #J-18808-Ljbffr

📌 Marketing Analytics Lead (Barcelona)
🏢 Adevinta Spain
📍 Barcelona