ppWe are looking for a bB2C User Retention Engagement Specialist /b to join a leading general digital platform for services and payments. /p pIn this role, you will be reporting to the Marketing Manager; and you will lead the bend-user communication strategy /band maximize the adoption, engagement, and usage of their digital employee benefits solutions. /p pYou will be responsible for designing and executing communication campaigns that drive buser activation, product adoption, recurring platform usage, and cross-selling opportunities. /b /p pYou will create customer journeys, automated campaigns, and personalized communications that guide users throughout their lifecycle, helping them discover, activate, and get the most value from products and services. /p ul liLead the B2C communication strategy throughout the entire user lifecycle. /li liIncrease user and product activation. /li liDrive user engagement and recurring platform usage. /li liPromote the adoption of additional products and maximize value per user. /li liContinuously optimize the user experience through personalized and automated communication campaigns. /li /ul h3User Communication Strategy /h3 ul liDefine and optimize customer journeys by identifying and removing friction points throughout the user lifecycle. /li liDesign and execute multi-channel communication campaigns (email, push notifications, in-app messaging and other digital channels). /li liDevelop educational campaigns that encourage users to discover and make better use of our products and services. /li liEnsure a consistent tone of voice across all user touchpoints. /li liSegment audiences and personalize communications based on user behaviour, lifecycle stage and product adoption.



/li liDesign onboarding campaigns to increase user activation. /li liDrive campaigns that encourage users to activate and make better use of their employee benefits. /li liLaunch initiatives to increase recurring platform usage and product adoption. /li liDesign opt-in campaigns to expand direct communication with users. /li liSupport the launch of new products and features, driving awareness, adoption and engagement. /li liDesign, implement and analyse A/B tests across messaging, channels and customer journeys. /li liMeasure campaign performance and continuously optimise results. /li liMonitor KPIs such as Activation Rate, Engagement, Retention, Conversion, ARPU and product adoption to identify new growth opportunities. /li /ul h3Cross-functional Collaboration /h3 ul liWork closely with Marketing, Product, Sales and other business teams. /li liAlign communication initiatives with product launches and business priorities. /li liShare user insights to continuously improve the overall user experience. /li /ul h3Professional Experience /h3 pWe are looking for professionals with bat least 3 years of experience /b in bB2C communication, user engagement or growth marketing roles /b within digital businesses. /p pYou should have proven experience in:



/p ul liDesigning and executing email marketing and marketing automation campaigns. /li liDriving user activation and product adoption. /li liBuilding customer journeys and audience segmentation strategies. /li liRunning A/B tests and making data-driven optimisation decisions. /liliManaging communication strategies for digital platforms with large user bases. /li /ul pExperience in any of the following environments will be highly valued: /p ul liEmployee benefits or flexible compensation platforms. /li liFintech. /li liDigital platforms and marketplaces. /li liConsumer apps with strong user activation and engagement strategies. /li /ul h3Skills Knowledge /h3 ul liExperience working with marketing automation and customer engagement platforms. Experience with Braze, HubSpot, Salesforce Marketing Cloud or similar tools will be highly valued. /li liExperience with marketing automation platforms and campaign management. /li liStrong analytical skills with the ability to translate data into actionable insights. /li liCustomer-centric mindset with a strong focus on results. /li liFamiliarity with A/B testing and performance optimisation. /li /ul h3Languages /h3 ul liNative Spanish. /li liUpper-intermediate to advanced English. /li /ul h3What we can offer you: /h3 ul liJoin a company that is growing with plenty of opportunities to you to develop. /li liA high-trust environment that gives individuals and teams autonomy. /li liGreat work environment. /li liCompetitive compensation package. /li liBenefits: Life Insurance, Ticket Restaurant, Ticket Guarderia, Telemedicine Platform. /li liFlexible compensation plan: health insurance, training, Mobility. /li /ul /p #J-18808-Ljbffr

📌 C User Retention & Engagement Specialist (Barcelona)
🏢 Onetalent
📍 Barcelona