Pulse Media NL

Position Overview

Pulse Media NL is seeking a highly motivated and analytical Digital Marketing Specialist to develop, execute, manage, and optimize digital marketing campaigns across multiple channels. The adecuado candidate is passionate about digital marketing, stays current with industry trends, and has hands‑on experience managing campaigns that drive traffic, leads, sales, and brand awareness.

The Digital Marketing Specialist will work closely with the creative, content, design, and sales teams to implement integrated marketing strategies while continuously analyzing campaign performance and identifying opportunities for improvement.

Key Responsibilities

- Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with client and company objectives.
- Create campaign plans focused on lead generation, customer acquisition, engagement, and brand awareness.
- Identify emerging marketing trends, technologies, and best practices to keep campaigns competitive.
- Conduct market research, competitor analysis, and audience segmentation to improve campaign effectiveness.

- Paid Advertising (PPC)

- Plan, launch, monitor, and optimize paid advertising campaigns across platforms including:
- Google Ads
- Meta Ads (Facebook Instagram)
- LinkedIn Ads
- TikTok Ads
- YouTube Ads

- Manage advertising budgets efficiently to maximize ROI.
- Perform A/B testing on ad creatives, audiences, landing pages, and campaign structures.
- Track and improve key performance metrics including CTR, CPC, CPA, ROAS, and conversion rates.

- Search Engine Optimization (SEO)

- Develop and implement both on‑page and off‑page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, internal linking, and technical SEO elements.
- Monitor website rankings and organic traffic performance.
- Collaborate with developers to improve website speed, indexing, mobile responsiveness, and Core Web Vitals.

- Content Marketing

- Collaborate with content creators to develop engaging blogs, articles, landing pages, newsletters, and website copy.
- Ensure content aligns with SEO best practices and brand messaging.
- Plan content calendars that support marketing campaigns and business objectives.

- Social Media Marketing

- Manage and grow social media presence across platforms.
- Create and schedule engaging content.
- Develop paid and organic social media strategies.




- Monitor audience engagement and respond appropriately.
- Analyze social media performance and recommend improvements.

- Email Marketing Automation

- Create and manage email marketing campaigns.
- Build customer journeys and automated workflows.
- Segment audiences for personalized communication.
- Improve email deliverability, open rates, click‑through rates, and conversions.

- Analytics Reporting

- Monitor campaign performance using tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Meta Business Suite, Looker Studio, SEMrush, and Ahrefs.
- Generate weekly and monthly performance reports.
- Present actionable insights and optimization recommendations.
- Measure campaign ROI and attribution across digital channels.

- Website Conversion Optimization

- Optimize landing pages for better user experience and conversions.
- Collaborate with designers and developers to improve website performance.
- Conduct A/B testing and user behavior analysis.
- Implement conversion rate optimization (CRO) strategies.

- Client Team Collaboration

- Participate in client meetings to discuss marketing strategies and campaign performance.
- Collaborate with designers, copywriters, developers, and account managers.
- Maintain clear communication on project timelines and campaign progress.
- Support business development by contributing marketing insights and strategic recommendations.

Required Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field (or equivalent practical experience).
- 2–5+ years of experience in digital marketing or a similar role.
- Proven experience managing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, PPC, content marketing, social media marketing, and email marketing.
- Hands‑on experience with Google Ads and Meta Ads Manager.
- Strong knowledge of Google Analytics 4 and Google Tag Manager.
- Excellent written and verbal communication skills.
- Strong analytical and problem‑solving abilities.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Highly organized,



detail‑oriented, and self‑motivated.

Preferred Qualifications

- Google Ads Certification.
- Google Analytics Certification.
- Meta Certified Digital Marketing Associate or Professional Certification.
- Experience with HubSpot, Mailchimp, ActiveCampaign, or Klaviyo.
- Experience with WordPress or other CMS platforms.
- Knowledge of HTML/CSS is an advantage.
- Experience using Canva, Adobe Creative Suite, or Figma.
- Familiarity with CRM systems and marketing automation platforms.

Technical Skills

- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio
- SEMrush
- Ahrefs
- WordPress
- Mailchimp / HubSpot
- Canva
- Microsoft Office / Google Workspace
- Basic HTML CSS (preferred)

Key Performance Indicators (KPIs)

- Growth in qualified leads and conversions.
- Return on advertising spend (ROAS).
- Website traffic and organic search growth.
- Cost per acquisition (CPA).
- Email engagement and conversion rates.
- Social media engagement and audience growth.
- Campaign ROI.
- Client satisfaction and retention.
- Achievement of monthly and quarterly marketing objectives.

Core Competencies

- Strategic thinking
- Creativity and innovation
- Data‑driven decision making
- Project management
- Communication and presentation skills
- Adaptability
- Attention to detail
- Collaboration and teamwork
- Time management
- Continuous learning mindset

What PulseMediaNL Offers

- Competitive salary based on experience.
- Performance‑based bonuses and incentives.
- Flexible remote/hybrid work environment.
- Professional development and certification support.
- Opportunities to work with diverse clients and industries.
- Collaborative, creative, and growth‑focused team culture.
- Access to premium digital marketing tools and platforms.
- Career advancement opportunities within a fast‑growing agency.

Why Join PulseMediaNL?

At PulseMediaNL, we believe exceptional marketing combines creativity, strategy, and measurable performance. As a Digital Marketing Specialist, you’ll have the opportunity to work on impactful campaigns, collaborate with talented professionals, and help businesses achieve sustainable growth through innovative digital solutions. If you’re passionate about digital marketing and thrive in a fast‑paced, results‑oriented environment, we’d love to hear from you.

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📌 Digital Marketing Specialist (Calles)
🏢 Pulsemedianl
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