Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they expand team they are looking for top talent to drive growth
and optimize player journeys. They are looking for an experienced
CRM Manager to drive CRM strategy across the Polish market, owning
the full player lifecycle and scaling retention performance in
Poland.This role is based in Spain with relocation support
provided. Responsibilities : Define and execute CRM strategy and
products Own the full customer lifecycle: onboarding, engagement,
retention, reactivation, and churn prevention Plan, launch, and
optimize CRM campaigns across all channels (Email, SMS, Push,
In-app) Drive segmentation and personalization strategies tailored
to different markets and player behaviors Analyze CRM performance
(LTV, retention, conversion, churn) and translate insights into
actionable improvements Work closely with Product,



Analytics,
Content, and Design teams to deliver data-driven campaigns
Continuously test new mechanics, offers, and communication
approaches across different regions Monitor market trends and
competitors across key geographies Ensure compliance with local
regulations and responsible gaming standards in each market
Requirements : 2+ years of CRM experience Proven experience in CRM
iGaming across Polish market Strong understanding of player
lifecycle management and retention mechanics Hands-on experience
with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)
Strong analytical mindset (segmentation, A/B testing, performance
optimization) Experience working in cross-functional and
international teams Proficient level of English language Native or
bilingual level of Polish language

📌 Polish CRM Manager (Valencia)
🏢 Alpha Talent Solutions
📍 Valencia