Our client is a digital services provider operating
within the iGaming field. Their CRM team is at the core of their
growth, driving retention, engagement, and long-term success. As
they expand their presence in the Spanish market they are looking
for top talent to drive growth and optimize player journeys. They
are seeking for an strategic and results-driven CRM Manager to lead
and oversee CRM initiatives. You will be responsible for defining
and executing player engagement strategies, managing CRM campaigns,
and leveraging data-driven insights to enhance customer retention
and lifetime value. This role requires strong leadership,
analytical expertise, and a deep understanding of CRM systems and
player behaviour within the gambling sector. Responsibilities :
Develop and implement a comprehensive CRM strategy tailored for the
Spanish market to drive player retention and engagement. Oversee
the planning, execution, and optimization of targeted CRM
campaigns, ensuring seamless communication and an enhanced player
experience. Leverage advanced segmentation techniques and
automation to personalize player interactions and maximize campaign
impact. Analyze customer behavior and campaign outcomes, utilizing
data-driven insights to refine strategies and optimize performance.
Work closely with marketing, product, and support teams to ensure a
cohesive and consistent player experience. Identify market-specific
trends and develop innovative engagement strategies to align with




player preferences and expectations. Manage relationships with CRM
platform providers and external vendors to optimize campaign
execution and reporting capabilities. Monitor key CRM metrics,
track performance, and implement A/B testing strategies to enhance
campaign effectiveness. Continuously evaluate emerging CRM
technologies and best practices to stay ahead of industry trends
and innovations. Requirements Fluency in Spanish (written and
spoken) as well as proficiency in English are essential; 2+ years
of CRM experience, including at least 2 years of experience
managing CRM strategies in the gambling or online gaming industry.
Proven experience using CRM platforms such as Symplify, Optimove,
Salesforce Marketing Cloud, or similar tools for personalized
campaign management. Strong analytical capabilities with experience
in data interpretation, segmentation, and campaign performance
optimization. Excellent communication skills, both written and
verbal, to collaborate effectively with cross-functional teams and
stakeholders in different regions. What is on offer? Join a growing
general team and make your mark in the Spanish market Competitive
salary, benefits, and performance-based bonuses. Opportunities for
career growth and skill development in a globally recognized
company within the gambling industry. Work in a fast-paced,
innovative, and data-driven environment, with a focus on maximizing
player engagement and satisfaction.

📌 CRM Manager Spain (Valencia)
🏢 Triskel Consulting
📍 Valencia