ph3At ING we are looking for Conversion Rate Optimization Expert /h3 h3Your role and work environment: /h3 pWe are looking for a talented and enthusiastic bConversion Rate Optimization Expert /b to join our bDigital Sales /bTeam of bBusiness Banking Spain /b /p pIn this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth /p h3Your key responsibilities: /h3 pAs a CRO Expert you will: /p pBe the driving force behind our digital sales and customer growth acceleration /p pTransform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale — to push up conversion rates. /p ul liBuild and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding account opening, financing, and payment solutions /li liRun high‑impact A/B and multivariate tests using Adobe Target. /li liSpot funnel drop‑offs instantly and turn insights into tangible conversion wins. /li liTranslate results into crisp, actionable recommendations that inspire squads to move fast. /li /ul h3Funnel Optimization Analytics /h3 ul liDive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities. /li liTrack the full funnel — from click to sale — and steer optimizations where they matter most. /li liOwn CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond. /li liHunt down friction and elevate every step of the customer journey. /li liBoost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements. /li liSpot new capabilities and innovations that push our digital sales engine forward. /li liPartner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow. /li liTurn CRO best practices into team standards and raise the bar across the organization. /li liExperiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.



/li /ul h3What are we looking for? /h3 pWant to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply! /p ul liA creative, data‑driven optimizer who thrives on experimentation and continuous learning. /li liA challenger of the status quo who brings fresh energy to every digital journey. /li li5+ years of experience in CRO, digital marketing, analytics or e‑commerce. /li liB2B expertise / background is preferred, but not a must /li liExpertise in Adobe Analytics, Adobe Target and structured experimentation. /li liStrong grasp of UX, digital behaviour and SEO fundamentals. /li liA collaborative mindset and ease working in an agile, international environment. /li liFluency in Spanish and English /li /ul h3What do we offer? /h3 pThe time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. /p pCheck out what is waiting for you! /p h3Balance That Works. /h3 pWe put balance to work, so you can do it too. With our customers’ needs first, the team´s and your own, we agree when to come to ING MAD and when to work best from home. More time together when it matters, more freedom when you need it. . /p pSo that thinking about what to have for lunch doesn’t take up your time or your cravings. /p h3Our house will be your home. /h3 pIn our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! /p h3Health insurance. /h3 pFor you and all your family (spouse/partner and children). /p h3Life insurance. /h3 pWe help you protect what matters most to you. /p h3Flexible remuneration. /h3 pIn addition, you will enjoy our adaptable remuneration model, through a more tax‑advantaged way,



you will be able to access other services such as nursery, transport card, training aids… /p h3Free company shuttle. /h3 pIt doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. /p pSpecial loans with more beneficial conditions. /p pSpecial mortgage conditions after 6 months working at the bank. /p pAnd you can benefit from our pension plan after 1 month with us! /p h3More vitality and more belonging /h3 p360º care of the employee (physical, mental, social connection purpose). /p pPhysiotherapy service on site. /p pClinics with professional, world-class athletes. /p pGympass service. /p pEmployee Networks: Rainbow Lions (LGBTQI+), Leonas RIÑG. /p pInternational Remote work program. /p h3Get to know Us /h3 pWe are a team of more than 1800 people sharing one idea: bdoing our bit in helping our clients create a better future for themselves /b, by providing them with the tools they need to get where they want to go. /p pA bfully online bank /b where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with bagile methodologies /b. /p pAnd although we are based in Spain, we bare lucky to work in an international bank with presence in more than 40 countries. /b /p pWe are proud to have a diverse team, and we are committed to continue developing a culture of bDiversity, Inclusion and Belonging /bto foster a culture of bcollaboration and innovation /b that represents all collectives in the society. /p pAnd even though we look orange on the outside, bwe are green on the inside /b. Our ambition in Sustainability is bEmpowering (y)our Sustainability journey /b. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. /p h3Making things happen, helping others be successful, always being one step ahead—that’s our DNA. /h3 pIf you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you! /p pAt ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work. /p /p #J-18808-Ljbffr

📌 Conversion Rate Optimization for Business Banking (Madrid)
🏢 ING España&Portugal
📍 Madrid