ph3Responsibilities /h3 ul liDefine and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics /li liOwn SEO and support our growth content teams in ensuring our assets serve our organic and AI performance well /li liManage supporting agencies, challenge delivery, ensure alignment and control spend /li liAssess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness /li liOwn paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities /li liDefine the strategic direction and set clear expectations for agency resources /li liDevelop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables /li liActively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement /li liHold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting /li liProvide strategic, data‑informed guidance to three internal campaign managers,



responsible for translating business priorities into major campaigns /li liAnalyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems /li liPropose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact /li liFoster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights /li /ul h3Requirements /h3 ul li5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets /li liStrong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals /li liExperience managing external agencies and holding them accountable for results /li liConfidence working in fragmented setups where reporting may be incomplete, and tracking may need refining /li liClear decision‑making skills based on data — but able to act even when full data is not yet available /li liStrong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback /li liFluent in English and Spanish (both spoken and written) /li /ul /p #J-18808-Ljbffr

📌 Director, Digital Marketing, SaaS (San Cugat del Vallés)
🏢 Jobtailor
📍 San Cugat del Vallés