ppAre you passionate about turning brand and commercial strategy into activation that drives real impact with consumers? Do you want to be the critical link between Brand Marketing and Commercial teams across Spain and France? Then you might be the person we are looking for. /p pAs our new bMarketing Manager /b, you will be part of the Trade Activation team, reporting to the bDirector of Trade and Consumer Activation /b, and leading a team of four. In this role, you will own the brand activation agenda across Spain and France— translating brand and commercial strategies into impactful market activation plans that drive adult consumer engagement, strengthen brand equity, and deliver commercial growth. /p pYou will work closely with Brand Marketing and Commercial teams to ensure our brands come to life consistently and effectively across channels, customers, and consumer touchpoints, while guiding your team to execute with precision and impact. This is a great opportunity to act as the critical link between brand strategy and commercial execution in an international organization. /p h3What your day will look like /h3 pIn this role, you will typically focus on: /p ul liLead and ownthe brand activation agenda for Spainand France, translating brand and commercial priorities and channel-specific strategies into impactful market programs. /li liDirectthe development and execution of annual activation plans that drive adult consumer recruitment, engagement, retention, and brand preference across the portfolio. /li liPartner closely with Sales and Key Account teams to build customer activation plans that strengthen distribution, visibility, conversion, and category growth.



/li liTranslate consumer, shopper, and market insights into activation programs that create measurable commercial impact. /li liManage the development and deployment of activation toolkits, point-of-sale materials, and execution standards to ensure consistent market execution. /li liMonitor activation performance, evaluate ROI, and continuously optimize investment allocation to maximize effectiveness, contributing to annual commercial planning. /li /ul h3What you'll bring /h3 ul liSignificant experience in Brand Marketing, Brand Activation, Trade Marketing, Shopper Marketing, Consumer Engagement, or Commercial Marketing, ideally within tobacco, nicotine, FMCG, beverages, or other regulated consumer goods industries. /li liProven track record of leading and executing activation programs that deliver measurable commercial results, with a strong understanding of consumer behavior, shopper dynamics, and route-to-market strategies. /li liA commercially driven mindset, with experience managing activation budgets and optimizing resource allocation across multiple markets to connect investment to business performance and ROI. /li liProven ability to influence and collaborate across Sales, Marketing, Finance, Insights, and external agency partners, operating effectively within matrix organizations.



/li liA proactive, growth-oriented attitude with a passion forexecutionexcellence and continuous improvement. /li liStrong communication and presentation skills, with fluency in English, and ideally Spanish and/or French. /li /ul h3Working at STG What to expect /h3 pAt Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of integral brands with the entrepreneurial mindset that allows people to make a real impact. Hereyou'llhave the opportunity to grow your career, collaborate across borders, and help shapewhat'snext. AtSTGyou'llfind more than a role—you'llfind opportunities to grow, collaborate across borders, and make a meaningful impact. /p h3Our recruitment process /h3 pBefore starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team.We assess each application againstkeycompetencies and requirements for the role.If your experience and skills are a good match,you’llbe invited to continue through our hiring process, which may include the following steps: /p pRecruiter screen /p pInterview with the hiring team /p pAssessment, case study, or work sample, if relevant /p pFinal interview with leadership or key stakeholders /p pScandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. /p /p #J-18808-Ljbffr

📌 Marketing Manager (Madrid)
🏢 Scandinavian Tobacco Group Tobacco Service
📍 Madrid