ph3About the role /h3 pMost defence companies sound like a tax return. /p pWe are not interested in becoming another one. /p pDestinus is a European defence manufacturer building scalable strike and air‑defence systems for European and allied armed forces. We design, build, and field real systems across Europe. The topic is serious but the language does not have to be dead. /p pWe are looking for someone who can change how this company speaks. /p pNot a social media admin. Not a calendar keeper. Not someone who posts "we are thrilled to announce" and waits for approval from the gods of corporate blandness. /p pWe need a builder of public voice. /p pSomeone with taste, nerve, discipline, and initiative. Someone who can look at a test, a factory, an engineer, a product update, a geopolitical shift, or an event, and immediately see the story inside it. /p pThis is the connective tissue between marketing and social: you own consistency of voice from the website to LinkedIn to YouTube to the copy on a trade‑show booth. You will also be a second pair of hands on press when it matters — drafting, briefing, amplifying. /p pYou do not need to arrive as a defence expert. /p pYou do need to be curious enough to become dangerous quickly. /p pYou should want to read, learn, ask questions, visit factories, speak to engineers, understand products, follow the industry, track competitors, and build a point of view. /p pIf you are waiting for someone to hand you a perfect content plan, this is the wrong role. /p pIf your instinct is to find the story, shape the message, get the assets, align the people, publish the work, and learn from the result, we should talk. /p h3What You’ll Do /h3 ul liBuild and own the content strategy across LinkedIn, X, YouTube, the website, and future channels /li liWrite posts, announcements, event content, product‑related updates, executive content, and campaign copy /li liTurn technical and industrial topics into clear, sharp, credible public communication /li liWork with engineers and product teams to extract real stories from real work /li liRun the content calendar without becoming a slave to it /li liLead event communications before, during,



and after major exhibitions /li liTravel to events and sites to capture content, interview people, brief designers, and produce material /li liGive clear creative direction to designers, video editors, agencies, and freelancers /li liSupport press and announcements: draft materials, briefing notes, amplification plans, in coordination with comms leadership /li liMaintain and update website news, events, and selected content pages /li liCoordinate with legal, security, and export‑control on what can and cannot be published — including knowing when not to post /li liTrack performance across platforms and use data to improve the work /li liIdentify what the company should say before others realise it should be said /li liProtect the tone: serious, precise, industrial, European, technically credible, never boring /li /ul h3What you will not do /h3 ul liWrite "We are thrilled to announce…" /li liWrite "Honoured to be at the forefront of…" /li liWrite "In today's fast‑paced world…" /li liWrite "Driving innovation through synergies…" /li liEnd a caption with seven hashtags and an aircraft emoji /li liHide behind process. If something is missing, you find it. If the message is weak, you fix it. If nobody has written the post, you write it. If the engineer explains something badly, you ask again until you understand. If the approval chain is slow, you manage it before it kills the moment. /li /ul h3What You’ll Need /h3 ul liNative‑level English; excellent writing and editing /li liA portfolio that shows voice, judgement, and range /li li3–6 years building or running social/content channels (LinkedIn, X, YouTube, website) /li liStrong ownership, structure,



and deadline discipline /li liAbility to manage stakeholders without becoming a bureaucrat /li liAbility to translate complex technical topics into clear public language /li liComfort with analytics, reporting, and performance improvement /li liBasic visual literacy — you can brief and shape content, not just write it /li liWillingness to travel 30–40% for events, exhibitions, and on‑site content production /li /ul h3Nice to have /h3 ul liBackground in defence, aerospace, deep tech, hardware, robotics, manufacturing, or engineering‑led companies — but appetite beats pedigree here /li liExperience building founder, CEO, or executive voice /li liWorking knowledge of Figma or equivalent /li liExperience directing designers, video teams, agencies, or freelancers /li liInterest in European security, industrial capacity, autonomy, and advanced manufacturing /li /ul h3Do not apply if /h3 ul liYou think "tone of voice" is a brand workshop exercise /li liYou need a perfect brief before you can start /li liYou confuse posting with communication /li liYou think defence content must be grey, navy, olive, and lifeless /li liYou care more about looking professional than being useful /li liYour best idea of a post starts with "In today's fast‑paced world…" /li /ul h3Apply if /h3 pYou are sharp, curious, restless, and hard to bore. /p pYou can write. You can think. You can organise chaos. You can challenge weak language. You can learn technical material fast. You can take a serious industry and make it land without making it stupid. /p pDestinus has real products, real engineering, real industrial ambition, and a real story. We need someone with enough initiative to help tell it before the industry catches up. /p pThis role starts hands‑on and grows. As the function scales, the path leads to Head of Brand or Head of Communications. We will put that in writing. /p h3How to apply /h3 pCVs are fine. We are more interested in how you think, write, and communicate. /p pSend us one paragraph explaining why you are not boring. No buzzwords. /p pYou may also send: portfolio, social accounts, published work, personal projects, campaigns, writing samples — or anything else that shows your voice. /p /p #J-18808-Ljbffr

📌 Brand & Content Lead (Madrid)
🏢 Tensec
📍 Madrid