ppThe Marketing Cloud Product Owner is responsible for defining, prioritising, and delivering the product roadmap for Marketing Cloud (e.g., Salesforce Marketing Cloud and Data Cloud). /p pThis role acts as the bridge between business stakeholders, marketing teams, and technical delivery teams, ensuring that marketing automation capabilities deliver measurable business value and align with organisational strategy. /p pThe Product Owner owns the end-to-end product lifecycle, from vision and backlog management to delivery and continuous optimisation. /p h3Key Responsibilities /h3 h31. Product Vision Strategy /h3 ul liDefine and communicate a clear product vision aligned with marketing, CRM, and business objectives. /li liDevelop and maintain the Marketing Cloud roadmap (campaign orchestration, personalisation, lead management, etc.). /li liEnsure alignment with enterprise initiatives such as customer experience, data strategy, and digital transformation. /li /ul h32. Backlog Management Prioritisation /h3 ul liOwn and manage the product backlog, ensuring it is prioritised based on business value, ROI, and dependencies. /li liTranslate business needs into user stories, epics, and acceptance criteria. /li liContinuously groom and refine backlog items based on feedback and evolving priorities. /li /ul h33. Stakeholder Management Collaboration /h3 pAct as the voice of the business and customer. /p ul liMarketing teams (campaign execution, segmentation) /li liData Cloud team (CDP, Segmentation) /li liCRM Sales teams /li liData Analytics teams /li liIntegration teams (Zoom, LinkedIn, Workfront, Boomi)



/li /ul h3Key Activities /h3 ul liFacilitate alignment across cross-functional teams and ensure clarity of requirements. /li liProvide end‑user demonstrations and trainings. /li /ul h34. Marketing Automation Platform Ownership /h3 pDrive the design and evolution of Marketing Cloud capabilities, including: /p ul liJourney orchestration /li liAudience segmentation and activation /li liPersonalisation and campaign automation /li liIntegration with CRM, Data Cloud, and other systems /li /ul h35. Delivery Agile Execution /h3 pWork closely with Agile teams to: /p ul liParticipate in PI planning, sprint planning, reviews, and retrospectives. /li liClarify requirements and remove delivery blockers. /li liEnsure timely and high‑quality delivery. /li liValidate deliverables against acceptance criteria. /li /ul h36. Value Realisation Performance Tracking /h3 ul liDefine KPIs and success metrics (campaign performance, adoption, ROI, efficiency gains). /li liMonitor product performance and drive continuous improvement. /li liUse data insights to refine roadmap and prioritisation. /li /ul h37. Governance, Adoption Enablement /h3 ul liEstablish product governance standards, processes, and documentation. /li liDrive user adoption via training, documentation, and stakeholder enablement. /li liEnsure compliance with data privacy and regulatory requirements.



/li /ul h3Required Skills Experience /h3 h3Experience /h3 p5–10 years in: /p ul liMarketing Automation /li liCRM /li liDigital Marketing /li liProduct Owner roles /li liProduct Manager roles /li liBusiness Analyst roles /li /ul h3Preferred Experience /h3 ul liHands‑on experience with Salesforce Marketing Cloud. /li liExperience with similar platforms such as Eloqua and Marketo. /li /ul h3Core Skills /h3 pStrong understanding of: /p ul liMarketing automation workflows /li liCustomer journeys and personalisation /li liCampaign management and segmentation /li /ul h3Additional skills /h3 ul liAgile/Scrum expertise /li liBacklog management and sprint lifecycle management /li liStakeholder management and communication skills /li liAnalytical mindset with data‑driven decision‑making /li liAbility to translate business needs into technical requirements /li /ul h3Nice to Have /h3 ul liKnowledge of the Salesforce ecosystem (CRM, Data Cloud, integrations) /li liExperience with data models, APIs, and integrations /li liFamiliarity with GDPR and data privacy principles /li /ul h3Key Competencies /h3 ul liStrategic thinking and vision alignment /li liCustomer‑centric mindset /li liDecision‑making and prioritisation /li liCross‑functional leadership /li liCommunication and influence /li /ul h3Success Metrics /h3 ul liAdoption and usage of Marketing Cloud capabilities /li liCampaign effectiveness and ROI improvement /li liTime‑to‑market for marketing initiatives /li liQuality and stability of delivered features /li liStakeholder satisfaction and alignment /li /ul /p #J-18808-Ljbffr

📌 Overseas Contractor (Madrid)
🏢 LTM
📍 Madrid