ppThe bProposition Manage r /b will play a key role in driving customer engagement, retention and customer value across the 888 brand in the Spanish market. /ppReporting to the MD of Spain, this role will be responsible for defining the CRM and customer proposition strategy across Sportsbook and Gaming verticals, ensuring all customer communications, promotional mechanics and engagement initiatives are aligned with commercial objectives and local customer needs. /ppThe successful candidate will work cross-functionally with CRM Operations, Marketing, BI, Product, VIP, Gaming, Sportsbook and General Marketing Services teams to deliver personalised, data-driven and commercially effective customer experiences. /ppThe role holder will act as a key stakeholder in shaping the 888 customer proposition, improving lifecycle performance, maximising customer retention and driving long-term player value within a highly competitive and regulated market. /ppA strong understanding of customer behaviour, segmentation, campaign performance and promotional optimisation is essential, alongside the ability to balance commercial performance with customer experience and regulatory compliance. /ph3What you’ll be doing /h3ulliDefine the customer proposition strategy for the 888 brand in Spain across Sportsbook and Gaming products. /liliCoordinate execution of the ATL campaign plans alongside CRM Operations teams to deliver targeted campaigns across email, push, SMS, onsite and other communication channels. /liliManage and evolve the 888 customer proposition, ensuring promotional mechanics and engagement strategies remain competitive and relevant to the Spanish market. /liliWork closely with BI and Analytics teams to analyse campaign performance, customer behaviour and segmentation opportunities. /liliIdentify trends and actionable insights to improve retention, customer value and engagement performance. /liliCollaborate with Commercial, Marketing, VIP, Product, Gaming and Sportsbook teams to align CRM priorities with commercial objectives and key business events. /liliSupport GMS in the execution of promotional calendars, major sporting events, Gaming activations and seasonal campaigns. /liliMonitor customer satisfaction and engagement KPIs to continuously improve customer experience. /liliConduct competitor analysis to identify proposition opportunities, promotional trends and customer engagement innovations. /liliEnsure all CRM activity and customer communications remain compliant with Spanish regulatory requirements and responsible gaming standards.



/liliWork closely with Global Marketing Services and Creative teams to ensure timely delivery and localisation of CRM assets and communications. /liliSupport additional customer engagement and commercial initiatives as required. /li /ulh3Basic Governance Operating Rhythm /h3ulliDaily monitoring of CRM and customer engagement KPIs across the 888 brand. /liliWeekly meetings with BI and Analytics teams to review retention, reactivation, churn and campaign performance metrics. /liliWeekly alignment with Commercial, Gaming and Sportsbook teams to coordinate promotional priorities and customer engagement strategies. /liliWeekly coordination with CRM Operations teams to review campaign planning, segmentation and communication calendars. /liliRegular collaboration with VIP teams to review high-value customer performance and engagement opportunities. /liliOngoing coordination with Global Marketing Services and Creative teams to ensure timely execution of campaigns and onsite placements. /liliRegular competitor reviews to monitor CRM trends, promotional activity and proposition developments within the Spanish market. /liliWeekly reviews of customer feedback and NPS performance to identify customer experience improvement opportunities. /li /ulh3Key Performance Indicators (KPIs) /h3pbCustomer Performance /b /pulliRetention rates /liliReactivation performance /liliChurn reduction /liliCustomer Lifetime Value (CLV) /liliActive customers /liliAverage Revenue Per User (ARPU) /li /ulh3Who we are looking for: /h3pbEssential /b /pulliMinimum 3 years’ experience in CRM, Customer Engagement, Lifecycle Marketing or related commercial roles. /liliStrong understanding of CRM strategies, customer segmentation and retention mechanics. /liliExperience managing customer propositions and promotional campaigns within digital businesses. /liliStrong analytical skills with the ability to interpret campaign and customer data to drive business decisions. /liliExcellent stakeholder management and cross-functional collaboration skills. /liliStrong project management and organisational capabilities. /liliAbility to manage multiple campaigns and priorities in a fast-paced environment. /liliProactive, solution-oriented and commercially driven mindset. /liliNative-level Spanish and fluent English (written and spoken).



/li /ulpbPreferred /b /pulliExperience within iGaming, Sports Betting or other regulated digital industries. /liliFamiliarity with CRM platforms, automation tools and customer segmentation systems. /liliKnowledge of Sportsbook and Gaming customer behaviours. /liliExperience working with BI and reporting tools. /li /ulpemPlease provide an English CV with your application. /em /ppbWhat we offer: /b /ppOur roles offer more than just a job, you’ll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer: /pullibFinancial: /b Competitive salary; /lilibHybrid working: /b Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!; /lilibHoliday entitlement; /b /lilibeLearning; /b /lilibFamily Support: /b Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities; /lilibHealth wellbeing: /b Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts; /lilibHealthcare: /bWe prioritize your health and well-being, offering comprehensive healthcare benefits; /lili...and more. /li /ulpbMore about evoke /b /ppWe’re a business that embraces change and progress. The power behind big name brands William Hill, 888, and Mr Green, bevoke /bis the new name for 888 Holdings. Marking a new sense of purpose, direction, and ambition for the business, there couldn’t be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That’s the future. That’s bevoke /b. /ppAt evoke, you’ll benefit from flexibility and a culture built on trust. We’ll give you the space to be yourself and the tools you need to protect our customers while they play. We’ll invest in your future to help you develop your unique strengths and build a career that’s right for you. /ppbApply /b /ppAt evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides growth opportunities. /ppSound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage. /p /p #J-18808-Ljbffr

📌 888 Proposition Manager - Spain (Ceuta)
🏢 Evoke
📍 Ceuta