Experteer Overview

Cualquier información adicional que necesite para este trabajo se encuentra en el texto a continuación. Asegúrese de leerla detenidamente y luego envíe su solicitud.
In this role you drive brand and growth for , turning casual visitors into loyal users. You bridge Marketing, Product, IT, and Meteorology to translate global vision into local execution in Spain, with a hybrid Madrid setup. You own the growth loop—from brand perception to habit formation—focusing on retention and lifecycle engagement. You will shape GTM campaigns, audience strategies, and tech-enabled SEO to defend organic growth against AI disruption. This is a high-visibility, impact-focused opportunity to elevate a top weather platform into a daily lifestyle brand.

Compensaciones / Beneficios
• Own identity, voice, and value proposition across digital products
• Develop an omni-channel marketing strategy to drive adoption, usage, reach, and retention
• Design loyalty, community, and subscription value propositions to deepen engagement
• Conduct market intelligence via user research and competitive analysis
• Lead GTM campaigns and product launches; manage a cross-functional marketing calendar
• Collaborate with Product, Communications, and local teams to align on priorities
• Design onboarding journeys for the first 14 days to drive key behaviors
• Build targeted lifecycle communications (push, in-app, email)
• Own NPS, feedback infrastructure, and translate signals into improvements
• Define and optimize D30/D90 retention as core success metrics
• Execute Technical SEO roadmap; validate implementations with IT/Product; monitor CWV




• Develop GEO/AEO framework with schema markup and entity optimization
• Partner with Meteorology for topical authority and content briefs
• Model and report on organic traffic health and AI-driven referral trends
• Manage ASO for iOS/Android and run paid campaigns with LTV/CPI discipline
• Oversee attribution and analytics with MMPs (Firebase, Appsflyer, Adjust)
• Maintain performance dashboards and present monthly reviews to translate data into action items

Responsabilidades
• 6+ years in growth marketing, product marketing, or digital marketing (media, apps, e-commerce, or marketplaces)
• Experience balancing brand-building with technical performance marketing (ASO, Technical SEO/GEO, Paid Ads)
• Bilingual fluency in English and Spanish
• Proven success managing paid acquisition campaigns (Google UAC, Apple Search Ads, Meta Ads) with LTV/CPI xqbhyrx discipline
• Working knowledge of ASO tools (AppFollow, AppRadar)
• Strong foundation in on-page and technical SEO; knowledge of GEO/AEO and schema markup
• Proficiency with mobile attribution tools/MMPs (Appsflyer, Adjust, Branch), analytics platforms (Firebase, GA4, Looker Studio)
• Push/CRM platforms experience (OneSignal or equivalent)
• Experience with digital media, real-time data platforms, or freemium/subscription models
• Madrid, Spain location or willingness to relocate

Requisitos principales
• Versátil work environment
• Retirement savings matching plan
• Birthday day off
• Hybrid work model in Madrid
• IDEAS inclusion team
• Weather-focused mission and impact
Hay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.

📌 Specialist, Brand and Performance Marketing - Hybrid (Madrid, Spain)
🏢 Pelmorex
📍 Madrid