Digital Consultant (Madrid)

Digital Consultant (Madrid)

04 ago
|
Publicis Groupe Holdings
|
Madrid

04 ago

Publicis Groupe Holdings

Madrid

ppPublicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading! /p h3Overview /h3 pWe are looking for a highly motivated and client-centric bKey Account Manager /b with proven experience in strategic media planning, strong analytical capabilities, and deep expertise in bBiddable Channels /b (Search, Social Media, and Programmatic). This pivotal role involves bowning the media strategy and performance narrative /b for a global client, with a primary focus on leading and coordinating the execution across bEnglish-speaking markets /b. The ideal candidate will translate client business goals into actionable, data-driven media strategies and manage senior relationships both internally and externally. /p h3Responsibilities /h3 pb1. Develop Own Strategic Media Plans (Biddable Focus): /b /p ul libStrategic Biddable Planning: /b Lead the development, presentation, and ownership of comprehensive media strategies, with a specialist focus on bbiddable channels (Programmatic, Social Media, and Search) /b, ensuring plans align with the client’s core business objectives and growth ambitions. /li libBudget Management and Forecasting: /b Oversee overall media investment allocation, managing large-scale budgets across markets and ensuring accurate forecasting and tracking of expenditure to maximize return on investment (ROI). /li libEnglish-Speaking Market Leadership: /b Establish and enforce a clear governance model to ensure consistency and coherence of the integral media strategy across key bEnglish-speaking market /b activations, balancing global efficiencies with local relevance. /li /ul pb2. Active Activation Delivery Coordination: /b /p ul libDelivery Oversight Quality Assurance: /b Play a bhighly active role in coordinating with Activation teams /b to ensure all campaign deliveries (including setup, trafficking, and launch) are executed with the required quality and on schedule (Time-to-Market). /li libPlanning Reporting Guidance: /b Provide clear direction on planning requirements, standardized templates, and reporting needs, ensuring that all data inputs and outputs align with the global measurement framework and client expectations. /li libOperational Efficiency Champion: /b Serve as the link between strategy and execution, proactively identifying and removing roadblocks for activation teams to ensure seamless and efficient media deployment. /li /ul pb3. Conduct Performance Analysis Optimization: /b /p ul libData-Driven Performance Oversight: /b Conduct high-level performance analysis, synthesizing complex data from various biddable platforms (e.g., Google Ads, Meta, DSPs) into clear, executive-level insights and recommendations. /li libDriving Optimization Efficiency: /b Proactively identify opportunities for media optimization,



particularly within the biddable ecosystem, to continually improve key performance indicators (KPIs) and drive measurable media efficiencies. /li libReporting Narrative Ownership: /b Own the narrative of all performance reporting, clearly articulating campaign success, challenges, and actionable next steps to senior client leadership. /li /ul pb4. Lead Client Internal Stakeholder Management: /b /p ul libSenior Client Relationship Management: /b Serve as the bprimary strategic contact /b for senior clients, building deep trust and fostering a partnership approach by anticipating needs and providing proactive, high-value consultancy. /li libInternal Stakeholder Leadership: /b Effectively lead and coordinate cross-functional internal teams (Activation, Planning, Data/Analytics, Creative) to ensure seamless execution and delivery of the media strategy on time and within budget. /li libIssue Resolution Risk Mitigation: /b Act as the escalation point for major campaign issues, promptly resolving conflicts and mitigating risks to campaign performance and client satisfaction. /li libCross-Market Knowledge Sharing: /b Facilitate regular knowledge sharing sessions across the client's different markets to scale best practices and accelerate innovation globally. /li /ul h3Qualifications /h3 ul liDesirable Bachelor’s Degree in Marketing, Advertising, Business, Economics, or related fields, coupled with b5+ years of experience /b in planning, managing, and optimizing multi-market digital media accounts (agency experience strongly preferred). /li libDemonstrated deep expertise in Biddable Channels: /b Strong working knowledge of bSearch, Social Media, and Programmatic /b media buying and strategy. /li liProven experience using advanced campaign management tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and data visualization tools (e.g., Looker, PowerBI). /li libExceptional analytical and critical thinking skills, /b with the ability to interpret performance data and financial metrics to formulate strategic business recommendations. /li liStrong presentation and communication skills, capable of influencing senior-level clients and stakeholders. /li /ul pbWe think you’re awesome if you: /b /p ul libLanguage: /b bFluent, near-native level of English (written and verbal) is mandatory /b for coordinating and leading core English-speaking markets. /li libProactive Leadership: /b Demonstrate a history of initiating strategic projects and leading teams without direct authority. /li libAttention to Detail:



/b Are highly meticulous and rigorous in financial and performance oversight to ensure accuracy and client trust. /li /ul h3Why join us? Because we offer reasons such as: /h3 ul li bFlexible Benefits (Coverflex): /bEnjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. /li li?bGrowth Opportunities: /bYou can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. /li li bFree Online Training: /bYou can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". /li li?bPartner Certifications: /bYou'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. /li li bWork from anywhere: /bTelecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. /li li bAttractive holidays package /bincluding your birthday Advertising Day off plus some additional days off. Rest is also important! /li li✨bWork-Life Balance: /bEnjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas 3 weeks in Summer. Flexible work start schedule. /li li? ♂️bWell-being: /bWe prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. /li /ul pWe are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! /p pHere at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. /p pIf you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. /p pAll employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. /p /p #J-18808-Ljbffr

📌 Digital Consultant (Madrid)
🏢 Publicis Groupe Holdings
📍 Madrid

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