ppDescripción del trabajo At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal. One team, one dream. We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion. Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us. /p h3What You'll Do /h3 ul liWe are looking for a passionate and experienced Marketing Manager with a strong background in sportswear (apparel and footwear) to lead marketing initiatives across the EMEA region. /li liBeyond core marketing capabilities, this role requires excellent budget management skills, and a proven ability to navigate cultural and language nuances across diverse markets and customers profiles. /li liYou will work closely with cross-functional teams across Europe to drive traditional wholesale partnerships and collaborate directly with specialized local retail partners to deliver exceptional Wilson brand experiences, including pop-up shops and activations.



/li liDevelop and execute comprehensive trade marketing strategies aligned with Wilson’s global brand vision and EMEA commercial goals, with a specific focus on sportswear. /li liPartner with cross-functional partners and agencies to support wholesale engagement. /li liOwn the annual EMEA sportswear marketing calendar and partner with the Integral Team on Strategic Brand Building activities. /li liRetail Execution Activation /li liLead and oversee retail/wholesale execution initiatives including POS materials, in-store displays, window installations, and branded environments for wholesale, distributor, and DTC channels. /li liSupport and manage pop-up shop marketing plans, relationship management, and the delivery of premium Wilson retail brand experiences across key locations and customers as well as the management of our Lifestyle Agencies llaborate with sales, marketing and commercial teams to monitor sell-through and optimize shopper engagement strategies. /li liTrade Marketing Partnership Development /li liLead the development and execution of trade toolkits, seasonal go-to-market presentations, and B2 B activations including product launches, staff training, and partner events. /li liBuild strong relationships with on-the-ground retail, wholesale and community partners to drive local market success. /li liPartner with the existing network of Trade Marketing resources for the Specialty and On-line channels.



/li liActivate strategic partnerships and dedicated Soft Goods Brand Building plans /li liBudget Management Reporting /li liOwn and manage the EMEA soft goods retail and trade marketing budget, ensuring efficient allocation of resources and delivering measurable ROI on all initiatives. /li liTrack and analyse campaign performance metrics, retail KPIs, and sell-through data to inform strategic decisions and continuous improvement. /li /ul h3What We're Looking For /h3 ul liHold a Bachelor’s degree in Marketing, Business, Sports Management, or equivalent professional experience /li li4–6 years of experience in retail, trade, or channel marketing within sportswear (apparel and footwear), preferably tennis-focused. /li liDeep passion for tennis and credible authority in the sport and category. /li liProven ability to manage marketing budgets with strong financial discipline. /li liExperience partnering with wholesale businesses and sales teams to drive joint business objectives. /li liStrong relationship building skills /li liFluent in English; proficiency in additional European languages is highly advantageous. /li liStrong project management skills, excellent communication, and organizational abilities. /li liWillingness to travel frequently across EMEA to support markets and partner engagements /li /ul h3What We'll Provide /h3 pA unique opportunity to shape Wilson’s retail and trade marketing presence across a dynamic and diverse EMEA region within the tennis sportswear space. Collaborative culture with a focus on innovation, partnership, and excellence. /p pLocal benefitsThe opportunity for independent and self‑reliant workA friendly and vibrant working environment in a dynamic and international team /p pSeniority levelMid-Senior levelEmployment typeFull‑timeJob functionMarketingIndustriesSporting Goods Manufacturing and Retail Apparel and Fashion Referrals increase your chances of interviewing at Wilson Sporting Goods Co. by 2x /p /p #J-18808-Ljbffr

📌 Marketing Manager, Sportswear (Emea) (Barcelona)
🏢 Wilson Sporting Goods
📍 Barcelona