ph3Omnichannel Trade Lead – Job Description /h3pRole purpose /ppThe Omnichannel Trade Lead is responsible for defining, leading, and executing the full omnichannel activation strategy for the assigned category. This role ensures seamless integration between brand strategy and channel execution (pharmacy, detailing, eCommerce, Bayer Club, retail media, POSM, and 360° campaigns). /ppOwns Commercial Activation Materials (CAM) and is fully accountable for category sell-out performance. This is a high-impact strategic role driving category growth, enhancing shopper experience across touchpoints, and orchestrating cross‑functional teams for best‑in‑class execution. /ph3Key Responsibilities /h3h3Category Omnichannel Strategy /h3ulliDesign and lead the end‑to‑end 360° activation strategy for the category. /liliTranslate brand strategy into actionable shopper‑ and channel‑specific plans. /liliIntegrate pharmacy, detailing, eCommerce, CRM, Bayer Club, digital and POSM into a coherent, insight‑driven roadmap. /liliDevelop and own the Annual Commercial Activation Plan (MAC) per brand/category. /li /ulh3Activations Campaign Leadership /h3ulliLead end‑to‑end execution of campaigns: promotions, launches, visibility initiatives and commercial tactics. /liliEnsure message consistency and visual coherence across all touchpoints. /liliAlign closely with Sales to ensure feasibility and maximize execution impact. /li /ulh3Cross‑Functional Leadership /h3ulliAct as strategic partner to Marketing, Digital, Sales and Medical teams.



/liliProvide direction to Detailing Merchandising and POSM/Excellence teams. /liliReview, validate and approve activation materials ensuring alignment and compliance. /liliInfluence key decisions and drive alignment in cross‑functional forums. /li /ulh3Performance Continuous Improvement /h3ulliTrack and evaluate activation impact (visibility, conversion, sell‑out). /liliBuild post‑campaign analyses and improvement plans. /liliGenerate shopper and channel insights to optimize future strategies. /li /ulh3Stakeholder Management /h3ulliInternal: Marketing, Digital and Sales, Medical Regulatory Affairs, General Marketing (GCBU), Brand and Channel Acceleration teams. /liliExternal: Agencies and suppliers. /li /ulh3Requirements /h3h3Education /h3ulliUniversity degree (Business or related field) /liliMaster/Postgraduate in Digital Marketing or eBusiness (preferred) /li /ulh3Experience /h3ulli+5 years in FMCG or Pharmaceutical industry, in Trade Marketing /liliProven track record delivering business results /liliMinimum 1 year in Sales /liliStrong channel and customer understanding /li /ulh3Skills Competencies /h3ulliStrong influencing skills without hierarchical authority /liliExcellent communication and stakeholder management /liliHigh analytical and problem‑solving capability /liliAbility to manage complexity, prioritize and deliver under pressure /liliStrategic thinking and business acumen /liliProactive, flexible and results‑oriented mindset /li /ulh3Languages /h3ulliSpanish: fluent /liliEnglish: advanced /li /ul /p #J-18808-Ljbffr

📌 Omnichannel Trade Lead (Barcelona)
🏢 Bayer CropScience
📍 Barcelona