ph3Job Title: CX Strategist /h3 pOmega CRM, a Merkle Dentsu company, is a leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are searching for an experienced CX Strategist to drive our Marketing Automation and CRM strategies. /p h3Responsibilities /h3 ul liAnalyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform. /li liCoordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications and both broadcast and triggered campaigns. /li liPropose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance. /li liUtilize automation to provide constant communication with the customer through retention, upselling, cross‑selling, and engagement, driving business profitability from our customer and subscriber base. /li liAssist in building a strong CRM strategy in line with local and global priorities and define new approaches to increase customer knowledge and assist users throughout the conversion funnel. /li liBe able to measure and deeply analyse data to guide decisions and measure their impact on the business. /li liDevelop customer journey maps by analysing touchpoints and maximising purchase opportunities; identify key and measurable metrics for these initiatives,



with a growth‑hacker mindset and the ability to test and scale quickly. /li liMaster the internal Email Marketing tool to execute campaigns through owned channels (email, SMS, push notifications). /li liWork collaboratively with the rest of the team members regarding customer segmentation and mapping messages throughout the customer journey. /li liCollaborate with relevant teams to improve web, mobile, and app recurrence rates and understand, document and analyse customer segments, retention campaigns and offer performance in order to drive continuous improvement in timing and tactics. /li liAnalyse, manage and report on the business performance of customer retention strategies and campaigns. /li /ul h3Experience Qualifications /h3 ul liExperience in planning and executing Marketing Automation strategies with proven success cases. /li liExperience with CRM platforms (Salesforce). /li liBeing a creative yet flexible thinker with strong technical insight and the ability to garner cross‑functional support in seeking holistic business solutions with enduring value. /li liProficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud.



/li liA deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX. /li liAdvanced level of English. Proficiency in another language is a plus. /li /ul h3What We Offer /h3 ul liPermanent contract. /li liFlexible schedule – balance your professional and personal life. /li liTrainings certifications – improve your skills and receive certificates from our partners. /li liHome office. /li liFlexible remuneration (public transport ticket, ticket restaurant, etc.). /li liHealth insurance. /li liOmega in action – our commitment to a better society is not just an intention. /li /ul h3About Us /h3 pOmega CRM, a Merkle Company, is a general digital company specialising in accelerating the Business Experience (BX) of our clients through customer‑centric solutions, technology and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain. With over 23 years of experience, a team of 580+ professionals from 24 nationalities and 2,500+ certifications, we are a recognised leader in the Salesforce ecosystem. We operate across key industries such as Retail, Healthcare, Pharma, Real Estate, Education and Non‑Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing and Analytics. /p h3Job Details /h3 ul liSeniority level: Not Applicable /li liEmployment type: Other /li liJob function: Business Development and Sales /li liIndustry: Advertising Services /li /ul /p #J-18808-Ljbffr

📌 CX Strategist (Valencia)
🏢 Dentsu
📍 Valencia