ppGet AI-powered advice on this job and more exclusive features. /p pDirect message the job poster from Bark.com /p h3Head of Talent Acquisition @ Bark | Scaling a integral AI-enabled marketplace for professional services | Talent 100 Winner /h3 pbAbout Bark /b /p pBark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other. /p pOur cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way. This is an exciting time to join our scaling business, we recently placed in the Sunday Times Best Places to Work 2024. /p pAs a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry. /p pbPlease note you must be based in Spain to be considered for this fully remote role /b /p pbAbout the Role /b /p pBark is entering a new chapter. With the launch of our open marketplace where buyers can directly choose which professionals to contact, we’re evolving from a lead generation marketplace into a consumer driven, product led marketplace model. /p pWe are looking for a commercially minded and strategic Head of B2B Go-To-Market to own the B2B strategy, positioning, and launch of this new proposition to prospective sellers (professionals). This role is not about execution of marketing channels, that support comes from central marketing teams, but about building and owning the holistic B2B strategy and GTM plan, setting the direction, orchestrating the cross-functional work, and driving successful adoption of our new Marketplace product among sellers. /p pYou will define the value proposition, shape the onboarding and growth model, and ensure the entire organisation is aligned behind a coherent seller experience. /p pThis is a pivotal role at the centre of Bark's largest strategic shift. /p h3Responsibilities /h3 ul liOwn the positioning and value proposition of our new Marketplace vision for prospective sellers across all verticals. /li liShape messaging frameworks, proof points,



and articulation of product value to the market. /li liInfluence product packaging, subscription models, and seller experience design to maximise adoption. /li /ul h3Go-To-Market Leadership /h3 ul liBuild the full Seller side GTM strategy for our Marketplace, from awareness to onboarding to retention. /li liCreate launch plans, timelines, success metrics, and cross-functional activation plans. /li liAct as the single GTM owner across Marketing, Product, Commercial, Operations, and Support. /li /ul h3Pricing Commercial Strategy /h3 ul liCollaborate with the commercial team to establish pricing, promotional frameworks, and incentives to drive seller acquisition and conversion. /li liPartner with Product and Commercial teams to ensure our pricing strategy is aligned with seller value and marketplace economics. /li liDefine how we acquire prospective sellers across paid, organic, partnerships, and product-led channels. /li liEnsure our central Performance Marketing, Brand, and CRM teams are working from a clear brief and aligned on objectives. /li /ul h3Onboarding Adoption /h3 ul liDesign the end-to-end experience for new sellers joining our Marketplace. /li liCollaborate with Product and CRM teams to ensure onboarding sequences, activation points, and education materials support early success. /li /ul h3Retention Feedback Loops /h3 ul liBuild the framework for measuring seller satisfaction, early churn risks, and long-term engagement. /li liInform roadmap prioritisation by channelling seller insights and commercial impact back into Product. /li /ul h3Cross-Functional Leadership Project Management /h3 ul liOwn the programme management of the entire B2B GTM workstream. /li liDrive alignment, remove blockers, and ensure the organisation is ready for launch milestones. /li /ul h3What Success Looks Like /h3 ul liSeller acquisition targets met, with CAC aligned to payback goals. /li liStrong early LTV driven by sustained adoption and activity. /li liHealthy CAC:LTV ratio in partnership with Commercial leadership. /li /ul h3Performance Adoption /h3 ul liHigh adoption rates among targeted seller segments. /li liStrong sign-up, onboarding completion, and activation rates. /li liMovement of professionals into the paid tiers and premium experiences.



/li liRetention benchmarks met or exceeded in early cohorts. /li /ul h3Strategic Organisational Impact /h3 ul liClarity and alignment internally around B2B strategy and seller value proposition. /li liEffective, smooth, and well-coordinated GTM launches. /li liClear frameworks for measurement, feedback, and continuous iteration. /li /ul h3Required Skills and Experience /h3 ul liYou have 8+ years of experience across GTM strategy, product marketing, commercial strategy, or B2B marketplace growth. /li liYou’ve led GTM launches for complex digital products, marketplaces, or multi-sided platforms. /li liYou can move seamlessly between strategic thinking and structured execution management. /li liYou’re highly collaborative and comfortable driving alignment across Product, Marketing, Commercial, and Ops. /li liYou’re commercially fluent; able to balance customer value, marketplace dynamics, and revenue outcomes. /li liYou thrive in ambiguity and can define structure where none exists. /li /ul h3Perks and Benefits /h3 ul liShare options in a rapidly growing company whose founders have a proven track record and are Private Equity backed /li liFlexible working policy with a central office in London /li liPrivate health insurance run by Bupa /li liPersonal annual LD Budgets to spend on your development /li liEnhanced Gympass membership for all employees with access to mental health courses and fitness classes /li liFully stocked kitchen and monthly lunches /li liCycle to work scheme /li liRegular wellness days with industry leading talks through to massages in the officeAccess to Oliva - a mental wellbeing platform /li liBeing at the forefront of an industry with new and exciting problems to solve /li /ul h3Diversity Statement /h3 pAt Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about. /p h3Seniority level /h3 pMid-Senior level /p h3Employment type /h3 pFull-time /p h3Job function /h3 pMarketing /p h3Industries /h3 pTechnology, Information and Internet /p /p #J-18808-Ljbffr

📌 Head ofB & Go-to-Market (España)
🏢 Bark.Com
📍 España