At Fresenius Medical Care, we are the global leader in kidney care, committed to improving the lives of patients with chronic kidney disease. Our mission is to deliver high-quality, innovative products, services, and care across the entire healthcare journey. Guided by our vision - “Creating a future worth living. For patients. Worldwide. Every day.”—we work with purpose and compassion, supported by a global team of over 110,000 employees.Within our Care Enablement segment, we develop and provide life-sustaining medical products, digital health solutions, and therapies that empower clinical teams and improve patient outcomes. Our FME Reignite strategy drives transformation through innovation, efficiency, and sustainable growth.Our values guide how we work:We Care for our patients, each other, and our communitiesWe Connect across teams and borders to deliver excellence togetherWe Commit to doing things the right way— growing with purpose and leading kidney care with integrity and innovationGoal of function:The International Commercial Marketing Lead as part of the CBS department bridges the Business Units product marketing with the commercial country requirements. The department is responsible for leading the global commercial marketing strategy to achieve business objectives and ensure alignment across regions and stakeholders, driving segmentation, targeting and omnichannel programs by translating global direction into actionable initiatives, and partnering with cross-functional and regional leaders to shape priorities and translate enterprise strategy into clear global marketing direction that enables effective local adaptation and value creation.The team has 3 main areas of responsibility:Overall CE brand positioning – defining the value story of our overall partnership capabilities beyond the pure product messagingMarket engagement – including launch excellence,



ensuring the commercial country readiness of new products and data driven segmentation and targeting guidance for maximum impact in close alignment with the countriesMarketing execution – the implementation, execution and monitoring impact of marketing campaigns in collaboration with the countriesYour Responsibilities:Develop segmentation and targeting strategies using customer insights and analyticsOptimize product mix to improve profitability across regions and customer segmentsUse CRM data to track execution, measure impact, and drive commercial prioritiesCreate clinically credible and commercially effective customer-facing assetsEnable consistent omnichannel execution across digital, sales, distributors, and clinical education channelsEnsure messaging aligns with clinical evidence, product claims, and value propositionsMonitor campaign performance and implement continuous improvementsLead and align global, regional, and country marketing teamsPromote best practice sharing and partner closely with regional sales leadersBuild, lead, and develop a high-performing global marketing teamFoster accountability, collaboration, innovation, and results-oriented executionLead the annual global marketing planning process with defined KPIs and prioritiesAlign local market plans with global strategy and ensure launch readinessTrack commercial performance and implement corrective actions when neededEnsure compliance with company policies, SOPs, legal requirements,



and the compliance frameworkYour Profile:Bachelor's or Master's degree in Business, Marketing, Economics, Finance, or a related field10+ years of strategic marketing experience within MedTech or healthcareFluent English communication skills; additional languages are an advantageProven success in commercial marketing, product launches, commercial excellence, segmentation, analytics, and product positioning, with expertise in developing data-driven targeting and growth strategiesStrong influencing and stakeholder management skills, with experience leveraging CRM and digital marketing tools to drive commercial performance, product portfolio optimization, and profitabilityStrong understanding of omnichannel marketing, sales enablement, customer engagement, and the medical device environment, including regulatory requirements, reimbursement models, purchasing behaviors, claims limitations, and compliance expectationsExcellent analytical and strategic skills, with the ability to translate data, market insights, and financial performance into actionable commercial recommendations, and to lead through influence in complex global matrix organizationsWillingness to travel internationally and work across global time zones when requiredOur Offer For You:Whether in front of or behind the scenes - you are helping to make ever better medicine available to more and more people around the worldIndividual opportunities for self-determined career planning and professional developmentA corporate culture in which there is enough room for innovative thinking - to find the best solution together, not the quickest oneA large number of committed people with a wide range of skills, talents and experienceThe benefits of a successful general corporation with the collegial culture of a medium-sized company#J-18808-Ljbffr

📌 International Commercial Marketing Lead (Madrid)
🏢 Fresenius Medical Care
📍 Madrid